06 Jan 2020
Photography Art Direction for Memory Foam Warehouse
Memory Foam Warehouse provides “a better sleep, for a better price” and boasts a collection of quality memory foam products across a variety of technologies to suit every budget.
The creative challenge for this established Yorkshire based e-tailer, was to differentiate between product lines by giving each line its own identity. The desired result was to reduce the decision-making process by guiding customers to the correct product with ease.
SeventhElement formulated a set photography art direction for each collection to be featured on Memory Foam Warehouse’s e-commerce website product pages. The lifestyle-feel that has been created by photography, aims to inspire and encourage customers to picture their perfect night’s sleep, by synthesising their personality and needs.
![Cool blue tones of a bedroom: improving Memory Foam Warehouse's brand creative](https://seventhelement.agency/wp-content/uploads/2019/11/SeventhElement-MFW-Coolmax.jpg)
![](https://seventhelement.agency/wp-content/uploads/2019/11/SeventhElement-MFW-Essentials.jpg)
Find out how we grew online sales revenue for Memory Foam Warehouse 25% year on year.