Photography Art Direction for Memory Foam Warehouse

Memory Foam Warehouse provides “a better sleep, for a better price” and boasts a collection of quality memory foam products across a variety of technologies to suit every budget.

The creative challenge for this established Yorkshire based e-tailer, was to differentiate between product lines by giving each line its own identity. The desired result was to reduce the decision-making process by guiding customers to the correct product with ease.

SeventhElement formulated a set photography art direction for each collection to be featured on Memory Foam Warehouse’s e-commerce website product pages. The lifestyle-feel that has been created by photography, aims to inspire and encourage customers to picture their perfect night’s sleep, by synthesising their personality and needs.

Find out how we grew online sales revenue for Memory Foam Warehouse 25% year on year.