Video SEO FAQ:
Find answers to commonly asked questions…
Is YouTube SEO the same as Google SEO?
There are some similarities and differences in strategy for YouTube and Google SEO. As YouTube and Google use different ranking criteria, you need to tailor your strategy appropriately.
While Google SEO relies heavily on keywords, YouTube best practices are all about personalisation and video targeting, as the algorithm prioritises the most relevant and interesting videos to the user.
Is SEO important for YouTube?
Yes. By prioritising SEO, your videos are more likely to be ranked for key searches and be seen by those that matter.
With more and more brands and organisations utilising SEO best practices on YouTube, you may be left behind if you don’t step up.
How do I start SEO on YouTube?
If you already have a YouTube channel, the best place to start is with an audit. This will help you to see what’s working and where there is an opportunity for growth.
If you’re starting from scratch, it’s worth mapping out some SMART goals - what do you want to achieve for your business and how can YouTube help you do this? Then, you can start to plan regular video content that is targeted to your audience and build your channel according to best practices.
How long does SEO take to work on YouTube?
It can take time to see the results of your SEO optimisation efforts. While we can’t give you an exact timeframe, we can tell you that a consistent approach is the way forward. Regular video publication, combined with continual tweaks and improvements over the course of a few months should have a big impact on views and rankings.
How do I rank my YouTube video on Google?
By following the tips and steps above, your videos will have a good chance of ranking on YouTube. If you’re not seeing the results you want after a few months, you may want to call in the experts for help finding a new, untapped angle or spotting any gaps in your strategy.
How do I promote my YouTube channel?
YouTube should be one cog in your overall marketing strategy. By including video in your marketing plan, you can promote your video content naturally and holistically to the right audiences. Promotion on your other social media channels such as LinkedIn or Facebook works well. As does including links to videos in newsletters and emails.
Do captions increase SEO on YouTube?
Yes, adding accurate, closed captions have been found to improve SEO, increase views and boost user experience. Search engines can crawl the captioned text for keywords, leading to higher rankings. In addition, with more people watching YouTube on a mobile device, accurate captions are more important than ever for those watching without audio.
Is it worth paying for YouTube SEO services?
The extent to which you decide to invest in YouTube SEO will depend on the specific needs of your business. As YouTube is one of the largest search engines, with a steadily growing audience of engaged users - it could pay to invest time, effort and money into this high-potential platform. We are happy to provide a free consultation to help you determine whether this is the right strategy for you.
How do I find the best YouTube SEO agency?
When searching for the right SEO agency to help boost your YouTube performance, consider the following:
- Have they taken the time to listen and understand the needs of your business?
- Have they provided a free initial consultation and answered any questions?
- Have they managed expectations and set realistic goals?
- Do they have experience in your sector?
- What success have they had with other YouTube projects?
- Do they conduct regular external training sessions for their team?
- Do they seem like people you would be happy working with?