Generate more views and subscribers to boost brand awareness and leads with help from our expert YouTube SEO services.
YouTube SEO describes the process of improving your YouTube channel and video content to increase organic traffic and rankings.
Optimising your YouTube channel benefits your business as videos can even appear in Google search results for key terms – improving your visibility.
SEO for YouTube involves optimising all elements of your YouTube channel including playlists, descriptions, titles and the video content itself, in order to make it the most useful and engaging resource for your target user.
YouTube bots rely on the accompanying text data to identify and index your videos. This means that it’s vital that all of your video titles and descriptions are detailed and correct, and that transcripts, subtitles and closed captions are included. If this is done right, your videos are more likely to be shown to your target audience and come up in key searches.
Did you know that YouTube is the second largest search engine after Google? This offers huge potential for reaching new and wider audiences.
Optimising your YouTube channel for SEO can result in:
Discover our services to help improve your YouTube rankings…
During a YouTube SEO audit, we will analyse all elements of your YouTube videos and channel to identify any issues or opportunities. This includes video content, video descriptions, target keywords, playlists, technical elements and more.
Our strategy consultants will work with you to design an integrated promotion plan that works holistically with all platforms and marketing streams. Helping you to achieve your business goals – be it awareness, leads or conversions.
To keep an edge over your competitors, we will conduct comprehensive sector and competitor research to identify popular themes. We will then help you to identify any gaps or opportunities in your current YouTube strategy.
Keyword targeting is an important part of optimising your YouTube channel. Using relevant, popular keywords strategically across your channel can help to attract more views from highly relevant audiences. We are experienced at conducting bespoke keyword research that aligns with the needs and goals of your business.
Optimising your videos and channel for SEO includes multiple elements, including:
As part of our services, we regularly monitor your performance and progress. From user demographics to watch times and engagement – we provide you with essential analytics to help you continually improve your video content and promotion.
We provide monthly performance reports for all of our clients. This will provide up-to-date insights into your YouTube performance, alongside issues and recommendations for further improvement.
Building a consistent look and feel on YouTube inspires trust and familiarity with potential leads or customers. Our creative team can provide you with compelling branded banners and thumbnails to customise your channel and help you stand out from your competitors.
There are several ranking factors that can help your video content get seen. Find tips for improving your YouTube SEO…
Optimising your YouTube channel for SEO improves the chances your content will be shown to larger numbers of potential clients or customers.
When choosing a title for your video, it’s worth doing some keyword research to find the most searched for and relevant keywords for your audience. This will make it more likely that your video content is found by relevant users.
Try to include your target keywords, phrases and synonyms naturally throughout your video descriptions. Ensure your keywords are in the first few lines of your introduction and that it entices people to watch.
The thumbnail is the image users see when scrolling through YouTube. An engaging thumbnail will make it more likely for users to click on and watch your video. Thumbnails should be visually appealing, branded and relevant to the video content topic.
Adding tags to your videos works in a similar way to hashtags on Instagram – helping new users to find your content on a particular topic. Include your target keyword as the first tag, then add variations.
Creating themed playlists not only helps users navigate your channel and find related videos they want to watch, but they can also rank on search engines. By optimising your playlist’s titles, descriptions and thumbnails, your playlists can come up in user’s search results. Playlists also encourage users to watch multiple videos in the list.
Add a comment on each of your videos from the brand account and pin it to the top. This is an opportunity to link to other relevant content or web pages you want to direct users to.
Optimising your videos and channel for SEO includes multiple elements, including:
As part of our services, we regularly monitor your performance and progress. From user demographics to watch times and engagement – we provide you with essential analytics to help you continually improve your video content and promotion.
We provide monthly performance reports for all of our clients. This will provide up-to-date insights into your YouTube performance, alongside issues and recommendations for further improvement.
Building a consistent look and feel on YouTube inspires trust and familiarity with potential leads or customers. Our creative team can provide you with compelling branded banners and thumbnails to customise your channel and help you stand out from your competitors.
There are several ranking factors that can help your video content get seen. Find tips for improving your YouTube SEO…
Optimising your YouTube channel for SEO improves the chances your content will be shown to larger numbers of potential clients or customers.
When choosing a title for your video, it’s worth doing some keyword research to find the most searched for and relevant keywords for your audience. This will make it more likely that your video content is found by relevant users.
Try to include your target keywords, phrases and synonyms naturally throughout your video descriptions. Ensure your keywords are in the first few lines of your introduction and that it entices people to watch.
The thumbnail is the image users see when scrolling through YouTube. An engaging thumbnail will make it more likely for users to click on and watch your video. Thumbnails should be visually appealing, branded and relevant to the video content topic.
Adding tags to your videos works in a similar way to hashtags on Instagram – helping new users to find your content on a particular topic. Include your target keyword as the first tag, then add variations.
Creating themed playlists not only helps users navigate your channel and find related videos they want to watch, but they can also rank on search engines. By optimising your playlist’s titles, descriptions and thumbnails, your playlists can come up in user’s search results. Playlists also encourage users to watch multiple videos in the list.
Add a comment on each of your videos from the brand account and pin it to the top. This is an opportunity to link to other relevant content or web pages you want to direct users to.
When optimising your YouTube videos and channel, don’t forget to consider the following elements and ranking factors:
We use a range of digital tools to monitor, analyse and optimise YouTube content.
We’ve been helping clients improve their YouTube SEO in London for years.
We can offer:
We can also provide your teams with a comprehensive and tailored PDF guide with step by step instructions on how to master YouTube SEO for your business.
Our SEO work has achieved:
Find answers to commonly asked questions…
There are some similarities and differences in strategy for YouTube and Google SEO. As YouTube and Google use different ranking criteria, you need to tailor your strategy appropriately.
While Google SEO relies heavily on keywords, YouTube best practices are all about personalisation and video targeting, as the algorithm prioritises the most relevant and interesting videos to the user.
Yes. By prioritising SEO, your videos are more likely to be ranked for key searches and be seen by those that matter.
With more and more brands and organisations utilising SEO best practices on YouTube, you may be left behind if you don’t step up.
If you already have a YouTube channel, the best place to start is with an audit. This will help you to see what’s working and where there is an opportunity for growth.
If you’re starting from scratch, it’s worth mapping out some SMART goals – what do you want to achieve for your business and how can YouTube help you do this? Then, you can start to plan regular video content that is targeted to your audience and build your channel according to best practices.
It can take time to see the results of your SEO optimisation efforts. While we can’t give you an exact timeframe, we can tell you that a consistent approach is the way forward. Regular video publication, combined with continual tweaks and improvements over the course of a few months should have a big impact on views and rankings.
By following the tips and steps above, your videos will have a good chance of ranking on YouTube. If you’re not seeing the results you want after a few months, you may want to call in the experts for help finding a new, untapped angle or spotting any gaps in your strategy.
YouTube should be one cog in your overall marketing strategy. By including video in your marketing plan, you can promote your video content naturally and holistically to the right audiences. Promotion on your other social media channels such as LinkedIn or Facebook works well. As does including links to videos in newsletters and emails.
Yes, adding accurate, closed captions have been found to improve SEO, increase views and boost user experience. Search engines can crawl the captioned text for keywords, leading to higher rankings. In addition, with more people watching YouTube on a mobile device, accurate captions are more important than ever for those watching without audio.
The extent to which you decide to invest in YouTube SEO will depend on the specific needs of your business. As YouTube is one of the largest search engines, with a steadily growing audience of engaged users – it could pay to invest time, effort and money into this high-potential platform. We are happy to provide a free consultation to help you determine whether this is the right strategy for you.
When searching for the right SEO agency to help boost your YouTube performance, consider the following:
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