What is local SEO?

Want potential customers or clients in a particular geographical area to be able to find you more easily? That’s where local SEO comes in.

Local SEO describes the techniques taken to make your business more visible in local SEO search results. By communicating to search engines where you are based and the relevance of what you offer, you can influence where you rank when it comes to local searches.

The importance of local SEO

Did you know?

  • 99% of consumers have used the internet to find information about a local business in the last year (Bright Local)
  • 46% of all searches on Google include local intent (Safari Digital)
  • A purchase follows 28% of all local searches (Safari Digital)

With more and more people using the internet to find goods and services near them, appearing higher in local search engine results is essential for local businesses. Higher rankings bring greater reputation, visibility and conversions while giving you the edge over your competitors.

Benefits of local SEO include:

  • Higher organic website traffic
  • Greater visibility to relevant local audiences
  • More footfall to your physical location
  • Higher conversion rates

Local SEO ranking factors

To improve your local SEO, you will need to optimise these ranking factors:

  • Local keywords
  • Google My Business
  • Reviews
  • Backlinks
  • UX
  • Mobile responsive design
  • Internal linking structure and anchor text
  • On-page SEO
  • Off-page SEO

What are local SEO services?

Our local SEO optimisation services cover all of the elements of your website and marketing strategies to get you seen by the people that matter. 

Our local SEO consultancy and implementation services include:

Local SEO strategy

We’ll work with you to ensure your local SEO strategy delivers sustainable results by ensuring the right keyword approach, mapping out relevant local topic clusters and helping you maintain an edge over your competitors.

Local SEO audit

An SEO audit will review your local SEO strategy to identify any issues in order to find solutions to improve visibility and performance. Our comprehensive audits cover technical SEO, on-page SEO and content. 

Competitor analysis

We will conduct a thorough competitor and industry analysis to help position you as a leading local business in your space. This could include benchmarking against traffic, social following or rankings

Local SEO content

Our experienced copywriters and content specialists can work with you to create a content strategy tailored to your local market. This could involve;

  • Optimising your website content for local search terms used by real customers
  • Developing a creative content roadmap that caters to the interests of your target audience ie. local events, updates and trends
  • Placing content on local guest blogs and websites
  • Creating social media content to engage with local groups and communities

Local keyword research

In order to appear when consumers search for local products and services, you need to be targeting the right keywords. We will conduct local keyword research to identify the words and phrases that real consumers are using to search for businesses. We will then analyse for local intent, search volume and competitiveness to devise the best strategy for ranking success. 

Local website optimisation - on and off page

Our ongoing website optimisation for local businesses involves continually improving and updating meta titles and descriptions, H1 and H2 headings and improving internal linking throughout the site to keep up with keyword opportunities and ensure all new content is optimised for local users.

Conversion Rate Optimisation CRO

We can work with you to optimise your site for better local conversions. From improving CTAs to highlighting testimonials - we will identify any barriers and undertake rigorous A/B testing to ensure maximum results. 

Local Ads

We can help boost organic local SEO efforts with targeted paid campaigns that drive clicks, grow traffic and help you rank. 

How to dominate local SEO - tips

Find some tips and tricks for accelerating your local SEO…

Google My Business / Google Business Profile

A Google Business Profile is an important ranking factor for local SEO. It helps people find your business when searching for products and services in their local area. Optimising your profile through Google My Business with relevant keywords and SEO best practices can help to boost visibility and attract more customers.

Implement local SEO schema

Schema is a type of structured data or a format to help search engines understand web page content. Adding schema can help your web pages appear in local search results and snippets. Our technical team can help you to implement the right schema markup for your local business.

Local citations

Citations are an online reference to a business, such as a business directory and are a ranking factor for local SEO. By listing your business on trusted sites, you will improve legitimacy in the eyes of search engines and potential customers. We can advise on citation management and optimisation.

Monitor ratings and reviews

Actively attracting, monitoring and responding to customer reviews can authenticate your business for customers and search engines. Reviews can even  help you get into the local pack which appears at the top of local intent search results and includes a map of local businesses.

Build local links

Local link building involves acquiring links from other quality local websites. This can improve awareness of your business within a community and boost local rankings.

Local SEO for multiple locations

Here are some tips for optimising for multiple locations:

  • Create separate landing pages for each location
  • Create separate Google My Business pages for each location
  • Ensure citations are consistent
  • Ask for reviews for each location
  • Ensure supporting content is unique and relevant to each location

Google map optimisation

To be discoverable on the local pack map view at the top of Google search results, you need to optimise your Google My Business profile:

  • Keep all business information up to date
  • Add photos
  • Use relevant keywords in descriptions
  • Encourage reviews

Remaining active on social media and getting high engagement can also help you to rank on Google maps.

Prioritise mobile responsive design

“Near me” mobile searches increased by 136% last year (Safari Digital), so it’s important your mobile site performs well for users. From faster loading speeds to accessible, readable content - responsive design and UX is vital for appearing in local searches.

Local SEO pricing

All of our local SEO services are bespoke to your business needs, so costing will be determined on an individual basis. While we aim to provide affordable local SEO services, costing is based on hours and seniority of skill. SEO requires a consistent, long-term and multi-channel approach to see results.

Get in touch or give us a phone call to arrange an initial consultation.

Why choose us - an advanced local SEO agency in London

As a local SEO service in London, we’re obsessed with making an impact. With us you get:

  • Local SEO solutions from a network of experts
  • Local SEO marketing insights 
  • Knowledge and experience of Google guidelines and best practices
  • Over 94 years of combined experience in creative growth marketing
  • Relentless execution


When done well, SEO can:

  • Fuel organic discovery
  • Build trust with target audiences
  • Improve user experience
  • Give you a competitive edge
  • Boost your reach


1 N

Reviews from business - SEO services

"Great organisation who have a real passion for what they do. Always keen to share new ideas and areas for improvement in the service they offer. Would recommend to any dynamic organisation looking to expand their social media presence" (2022)

2 N

Reviews from business - SEO services

"I’ve worked with SeventhElement for several years, across multiple projects and they nailed the briefs every time - from content strategy to SEO to PPC and to social outreach. They delivered strategic thinking and outstanding performance with each campaign and increased the views of our content by over 1000% to levels we never thought possible" (2021)

3 N

Reviews from business - SEO services

"The team at SeventhElement delivered beyond expectations across SEO, social media, campaigns and even website design & development! They regularly offered creative and impactful recommendations to our brand strategy, providing solutions at any opportunity to support the development of our business." (2021)

Why choose us - an advanced local SEO agency in London

As a local SEO service in London, we’re obsessed with making an impact. With us you get:

  • Local SEO solutions from a network of experts
  • Local SEO marketing insights 
  • Knowledge and experience of Google guidelines and best practices
  • Over 94 years of combined experience in creative growth marketing
  • Relentless execution

About the team

As well as being a local SEO marketing agency, we’re a group of strategists, digital marketers, technical experts, creatives, developers and communicators passionate about making an impact. 

We would be proud to fuel your success.

Meet some of our team…

Local SEO expert FAQs

Find answers to commonly asked questions…

What is the difference between SEO and local SEO?

Local SEO specifically refers to the techniques taken to make your business more visible in local SEO search results. For example, by targeting location-specific or ‘near me’ keywords. 

How many Google searches are local?

According to Safari Digital, almost half of Google searches include a location element. 

What kind of businesses need local SEO?

Any business that targets customers or clients from a geographical area or has a physical location could benefit from improved local SEO. 

Why do I need local SEO?

Local SEO is vital for businesses looking for more customers and conversions in their local area. It is especially important for driving more footfall to physical locations. As more and more customers search online before purchasing from a physical shop or location, you need to be visible in the digital space. 

How do I find local SEO services?

If you’re interested in local SEO services, get in touch via our contact form for more information. 

What does a local SEO specialist do?

As London local SEO specialists, we perform a range of activities and strategies to help build your online presence in local search results. With experience working successfully with many local businesses and a network of SEO experts behind us, we can provide detailed insights and help you navigate new search engine algorithm updates to maintain rankings. 

How to choose the best local SEO agency?

When choosing the best agency for your local SEO, consider the following;

  • Have they taken the time to listen and understand your business needs?
  • Have they provided a free initial consultation and answered your questions?
  • Have they managed expectations and set realistic goals? 
  • Do they have experience in your sector?
  • Have they worked on similar projects before?
  • What success have they had with other projects?
  • How many years of experience do they have in local SEO?
  • Do they seem clued-up on the latest algorithm updates and best practices? 
  • Do they offer all the services you need? 
  • Do their services match your budget? 
  • Do they seem like people you’d be happy working with?

Improve local SEO - next steps

Ready to get noticed by local customers? Get in touch to find out how to optimise your online presence for local searches.

We’ll talk you through the process and expectations to see what could happen if we work together.

Book a free consultation