Planning a website move or revamp? Ensure SEO migration services are in place to facilitate a smooth transition that minimises risk and improves organic performance.
Browse our range of services to find out how we can help you optimise the move from start to finish.
A site migration describes the process of changing a website’s location, platform, URL structure or design.
Often, major change is needed to ensure your website serves its best purpose. Maybe it’s a change in branding or services, or maybe you are using outdated software and want to move to a more user-friendly platform. Either way, digital updates are a vital part of business success.
There are many different types of website migrations, including:
Redesign or rebranding migration
If your business re-brands or undergoes a design overhaul, you may need to change your website to reflect this. Redesign website migration can refresh the look and feel of your website, improve user experience and align your website with new branding or marketing strategies.
Server migration
You may need to move your website from one server to another if you are changing web hosting providers, upgrading to a new server or consolidating multiple websites onto a single server. This can be a complex process so it’s important to work with experienced professionals.
Content migration
Content migration is when you move content from one website, platform or system to another. This may be necessary if your website is being redesigned or rebuilt, if your company is merging with another and needs to consolidate content or if your website is moving to a new content management system (CMS).
URL migration
A URL migration describes the process of changing the URLs of your website’s pages. Perhaps due to a redesign, new domain or restructuring for SEO.
CMS migration
This is when you move your website from one Content Management Service (CMS) to another. For example, moving from WordPress to Umbraco.
Domain migration
This is when you move your website from one domain to another. This requires moving all data over to the new domain.
HTTPS migration
HTTPS migration is the process of changing your website’s protocol from HTTP to HTTPS. HTTPS migration is important for website security and user privacy and can also improve search engine rankings.
It may be that you require a hybrid migration that involves two or more of the above migration types.
Website migration can have a significant impact on search engine optimisation (SEO). If not done properly, changes to content, URL structure and site architecture can result in a loss of keyword rankings and website errors, leading to reduced traffic and visibility.
To avoid losing hard-won rankings and organic traffic, it’s vital to have a robust plan in place.
There are many different factors involved in a website migration throughout the pre, during and post stages of the project. For example:
Most website migrations involve lots of moving parts. This means there’s lot’s that could potentially go wrong and harm your SEO if not dealt with correctly.
Some of the most common ways migrations can go wrong are down to a lack of:
To mitigate any negative impact, it’s important to plan and execute the migration carefully and to work with experienced professionals who can help to ensure that the migration is done correctly. This includes properly redirecting old URLs to new URLs, ensuring that content is properly optimised for search engines and that the new site architecture is properly structured for SEO.
We’ve helped many brands and organisations to successfully migrate their website while nurturing SEO. Our SEO services are designed to advise and support you each step of the way…
An SEO audit will identify any issues that need to be fixed or improved prior to migration, while also identifying important pages to move over to your new site to maintain and grow traffic and rankings.
We’ll work with you to build a migration strategy that encompasses URL mapping, content optimisation, site architecture and all the other components needed for a successful transition.
Our web development, design and UX experts will help you maintain SEO when embarking on a redesign migration by consulting on information architecture, user journeys and technical SEO elements.
We have experience helping B2C brands successfully transfer to a new e-commerce platform. We have worked extensively with WordPress, Shopify and many other platforms.
The migration process is complex and comes with a high degree of risk. Maintaining and growing SEO performance requires careful planning and implementation.
This guide offers tips and advice on how to complete a successful migration that results in improved traffic and search results.
There are several website migration tools available that can help you migrate your website to a new platform or host. Here are some of the best:
Choose a migration tool that is compatible with your website’s platform and work with a professional web developer or migration expert to ensure a smooth and successful migration process.
Make sure all of these steps are covered for a successful migration…|
It’s important to note that every website is different and will require a bespoke migration strategy to ensure the new site meets the specific objectives and aims. This is where an experienced agency can help.
We’re obsessed with making an impact. With us, you get:
As all of our SEO services are tailored to your business needs, pricing is determined on an individual basis.
Please get in touch to arrange an initial consultation.
Investing in SEO can improve your chances of converting targeted accounts, influence purchase decisions and grow your business whilst also improving credibility and validation.
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Find answers to common questions…
Yes, website migration can affect SEO positively and negatively. If not done properly, it can result in a loss of traffic, a drop in search engine rankings and other negative impacts that can harm your website’s visibility and online presence.
Ensuring you maintain and continue to grow search engine rankings during a migration can be complex.
Follow our guide above to ensure your website remains fully optimised and enlist the help of an SEO professional to guide you through the process.
It’s normal to experience some drops in rankings directly after a migration. However, with consistent optimisation it’s possible to regain and accelerate your SEO results.
When you change your domain name, it’s common to experience a temporary dip in search engine rankings and traffic as search engines adjust to the new domain. However, if the change is done correctly, you can minimise the impact on your SEO and maintain your search engine rankings. Follow best practice and enlist the help of an SEO migration expert to minimise the risk.
This can vary depending on factors such as the size of your website, the complexity of the migration and the SEO strategies used.
It is quite common to see a temporary dip in search engine rankings and traffic immediately after a site migration. However, when done correctly, these rankings and traffic should recover within a few months.
Once the migration is complete, the work isn’t over. Success post-migration involves continual monitoring, evaluation and optimisation to ensure long term growth.
Working with an experienced agency can help to ensure a smooth and successful website migration that minimises the impact on SEO and sets you up for long term success. A good agency should provide best practice guidance, expertise and resources and ongoing support post-migration.
By working with an SEO agency, you can save time, reduce risks and focus on other important aspects of your business.
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