Hummingbird: Luxury digital sales strategy

Increasing global online sales for the most innovative e-bike

Hummingbird required a comprehensive digital marketing strategy to support the sales of new niche products, and promote new collaborations.

WordPress

Strategy

SEO

Ecommerce

Social Media

Paid Social

Marketing

Content Marketing

Hummingbird combines the key attributes of style, innovation and technical excellence to create the lightest folding electric bikes in the world.

Believing in challenging the status quo, Hummingbird was founded in London in 2015, inspired to create beautiful, high performance, lightweight electric folding bikes that people wanted to own.

We delivered a comprehensive digital sales and marketing strategy to promote new product lines and collaborations. This included the launch of the Flax range (bikes made from plant fibres) and the British Racing Motors (BRM) collaboration

Utilising a full suite of digital marketing options and channels we targeted, reached, and appealed to their niche luxury audience.

Using our expertise in SEO optimisation we were able to elevate their website ranking on relevent search terms. We also created engaging social and paid media content to drive traffic to the products.

increase in month-on-month revenue for new product launch

increase in product views

increase in goal conversion rate