Visibility Across AI Answers and Modern Search
Search is no longer limited to rankings on a results page. Today, people discover brands through AI Overviews, ChatGPT, Perplexity, Gemini and other generative systems that provide direct answers.
Generative Engine Optimisation (GEO) helps your content become discoverable, trusted and cited within these AI-generated responses. We optimise how your brand is understood, selected and surfaced by generative engines, alongside traditional search engines.
Discovery behaviour has shifted. Increasingly, users begin research inside AI tools, particularly for complex, professional and research-led questions.
These systems do not simply rank pages. They synthesise answers from multiple sources, selecting content they trust, understand and can clearly reference. If your content lacks clarity, authority or structure, it is unlikely to be included.
GEO ensures your brand is visible where answers are generated, not just where results are ranked.GEO is not a shortcut or a workaround. Like SEO, it is built on strong foundations.
Our approach mirrors our SEO and AEO philosophy: clear structure, credible expertise and consistent signals that help systems understand and trust your content.
We focus on:
Every organisation’s AI visibility looks different, but our GEO work follows a consistent framework.
Step 1: Discovery and alignment
We understand your goals, audience and priority topics, and where AI-driven discovery could influence awareness, consideration or trust.
Step 2: Current visibility review
We assess how your brand and content currently appear across AI assistants and AI-powered search features, alongside traditional SEO performance.
Step 3: Authority and clarity assessment
We review content quality, expertise signals, structure and consistency to identify what supports or limits inclusion in AI-generated answers.
Step 4: Content and structure optimisation
We refine how content is written, structured and connected so generative systems can interpret, trust and reference it more easily.
Step 5: Measurement and iteration
We track visibility, mentions and citations over time and adapt as AI systems and behaviours evolve.
GEO is ongoing. Like SEO, it requires consistency, iteration and alignment with your wider content and search strategy.
Generative engines prioritise content that is explicit, well-organised and directly answers questions.
We optimise:
AI systems favour credible, authoritative sources.
We strengthen:
Strong technical SEO underpins GEO.
This includes:
GEO does not replace SEO or AEO. It builds on them.
SEO ensures your content is discoverable and trusted by search engines.
AEO ensures your content is selected as the best answer to specific questions.
GEO ensures your content is cited, summarised and surfaced by generative systems.
We treat them as one integrated discovery strategy, not separate services.
Focus area | SEO | AEO | GEO |
Primary goal | Rank pages in search results | Be selected as the direct answer | Be cited and surfaced in AI-generated answers |
Main surfaces | Search engines (Google, Bing) | Featured snippets, voice, answer boxes | ChatGPT, Perplexity, Gemini, AI Overviews |
Key optimisation focus | Keywords, technical health, authority | Question intent, structure, clarity | Authority, entities, structure, trust |
Success signals | Rankings, traffic, conversions | Snippet ownership, answer visibility | Mentions, citations, AI presence |
Role in strategy | Foundation | Precision | Future-proofing |
The strongest results come when all three work together as part of a single strategy.
AI visibility does not behave like traditional rankings, so measurement needs to evolve.
We focus on:
Reporting is transparent, practical and tied to business objectives.
GEO is particularly valuable in sectors where trust, clarity and authority matter most.
We support organisations across:
GEO is especially relevant if:
If you are unsure how visible your brand is inside AI-generated answers, or how GEO fits alongside your SEO and AEO strategy, we can help.
Share a few details about your organisation and goals, and we’ll talk through how generative search is shaping your space and where the biggest opportunities sit.
By providing your information you agree to our Privacy Policy. This site is protected by reCAPTCHA.We promise to respect your data and never share or sell it to anyone.
