SEO for the AI Era: Search, Discovery & Conversion.
Put Search Engine Optimisation (SEO) at the heart of your growth strategy and extend it to where discovery now happens: Google, AI Overviews, ChatGPT, Perplexity and Gemini.
We are a London digital marketing and SEO agency specialising in B2B. From technical audits to local SEO, we build integrated search strategies that improve visibility, leads and conversions across traditional search and AI-driven platforms.
Search behaviour has fundamentally shifted. A growing share of users, particularly younger and professional audiences, now begin research inside AI tools rather than search engines.
Google itself is increasingly AI-driven, with AI Overviews answering queries directly on the results page. Traditional SEO still matters, but on its own it now leaves visibility gaps.
If your strategy only optimises for blue links, you are missing how discovery really happens.
SEO still matters, but modern SEO is no longer just about rankings. It is about being discoverable, trusted and selected across multiple discovery surfaces.
Our approach to your SEO strategy and implementation is bespoke, creative and relentless. We combine strong technical foundations, intent-led content and authority building with AI-era optimisation, so you are visible in both traditional search results and emerging answer engines.
We believe in a tailored SEO plan that reflects how people actually find brands today. That means building visibility across formats, mediums and channels, and connecting SEO performance to real outcomes.
While every SEO strategy looks different, we follow a proven framework.
Step 1: During your initial consultation, we align on business goals, success metrics, timeframes and budget, defining what success looks like across search and AI-driven discovery.
Step 2: During the research stage, we get to know your business and sector inside out, conduct competitor analysis, and benchmark visibility across priority keywords, topics and intent stages.
Step 3: We undertake a full SEO audit to identify technical, content and structural issues affecting visibility, crawlability, trust and conversion.
Step 4: We conduct comprehensive keyword and intent research mapped to your commercial goals, analysing relevance, difficulty and opportunity rather than relying on volume alone.
Step 5: Based on the data, we create a tailored SEO strategy, define KPIs and set up tracking to measure performance across rankings, traffic, conversion and wider visibility.
Step 6: Initial optimisation focuses on foundations first, improving site architecture, metadata, internal linking, structured data and issue resolution.
Once initial work is complete, we move into ongoing SEO improvements over an agreed timeframe. SEO success does not happen overnight. It requires consistency, strategic thinking and regular iteration
We monitor progress daily, weekly and monthly and provide a detailed monthly report with insights, recommendations and prioritised actions.
Strong technical foundations remain essential. They power traditional rankings and determine how AI systems access, interpret and trust your content.
Our technical SEO work includes:
Content success today is not about keywords alone. It is about intent, clarity and authority across multiple discovery surfaces.
Our content optimisation approach includes:
Authority remains the currency of search, but how it is earned has matured.
Our authority-building work includes:
These signals support rankings, AI citations and long-term trust.
For location-based organisations, visibility at the moment of intent is critical.
Our local SEO services include:
As a complete SEO services agency, we offer end-to-end SEO support designed for both traditional and AI-driven search environments.
A full review of technical SEO, content quality, structure, crawlability, indexing and competitive opportunity.
Scalable strategies built around intent, authority and sustainable growth, aligned to how search is evolving.
Optimisation of titles, headings, content, internal links and structure to improve rankings and conversion.
Authority building through strategic outreach, digital PR and brand signals that strengthen trust.
Site speed, structured data, canonicalisation and architecture improvements that support visibility and performance.
Local optimisation to improve relevance and visibility for high-intent searches.
Non-paid strategies focused on long-term discoverability and demand generation.
Performance and UX optimisation to support mobile-first indexing and user behaviour.
SEO strategies designed to improve category visibility, traffic quality and sales.
Support for site launches and platform changes to protect rankings and indexing.
Optimisation of channels and videos to support wider search and discovery.
Content strategy, creation and optimisation designed to build authority and relevance.
Our SEO content writing services include:
AI assistants increasingly act as research engines. GEO ensures your brand is present where answers are generated.
As AI assistants become primary research tools, traditional SEO alone is no longer enough. GEO ensures your content is discoverable, trusted and cited by generative AI platforms.
People ask questions. Search engines and AI tools respond with direct answers.
AEO bridges SEO and GEO by aligning how questions are asked with how answers are delivered.
We do not treat SEO, GEO and AEO as separate services. They are parts of a single discovery system.
Coverage across every major discovery surface
Visibility without measurement is guesswork. We track what matters.
We tailor strategies to complex, regulated and competitive environments.
We use AI to increase speed and scale, guided by human strategy.
Our SEO work has achieved:
We specialise in B2B SEO, where trust, credibility and clarity are critical to conversion.
As a B2B SEO agency, we:
We have years of experience working with organisations in research, technology and innovation. Get in touch to see how we could partner to achieve your goals.
All SEO and consulting services are bespoke. Pricing depends on scope, complexity, hours and seniority.
SEO is not an overnight fix. It usually requires a consistent, long-term approach, particularly in competitive B2B markets where trust and authority take time to build.
Please get in touch to arrange an initial consultation or ask any questions.
To start your journey towards better visibility, organic traffic and leads, get in touch to arrange an initial consultation.
We will talk you through the process, priorities and expectations, and show what is possible when SEO is built for both search engines and AI-driven discovery.
Find answers to commonly asked questions…
An SEO agency is a group of SEO specialists who can help your company increase organic visibility in search results through a number of strategies.
SEO services are the activities, approaches and strategies undertaken by an agency to improve SEO for your website. Services could include:
An SEO agency should be able to advise you on the best strategy for SEO success, drawing on their knowledge and experience of working with multiple clients.
A good SEO agency should:
It is possible to do SEO without an agency, with many guides available online. However, SEO requires time, effort and consistency which lots of busy companies are not able to commit to. It’s also important to stay ahead of updates and changes to SEO practices, which a professional agency will be experienced in managing.
There are many reasons why your SEO strategy could be failing – an experienced agency can help you to pinpoint barriers and reconfigure campaigns to get back on track.
SEO is now a vital element of any company’s marketing strategy. Appearing in relevant search results is essential for generating visibility, leads and conversions.
One benefit of hiring an SEO agency is that they will have a network of experts to draw on to find solutions and accelerate success.
SEO is an investment in your brand, enabling you to achieve sustainable growth and be a trusted voice in your industry. Why not get started to see what it could achieve?
SEO takes time and a consistent approach in order to see the best results. Although we can identify SEO quick wins to boost your Google rankings in the short term, search engines prioritise websites that are fully optimised for users. This usually requires a multi-pronged approach undertaken over several months.
Monthly SEO services are common, as SEO is an ongoing process that requires consistency. However, one-off SEO projects are sometimes required.
For example, you may be looking for an SEO audit in order to review your website and undertake the actions yourselves. Or you may require an SEO strategy plan or keyword research to equip your internal copywriters with.
When searching for the right SEO consultant or agency, ask yourself the following questions:
If an agency promises you a specific ranking or short term results – avoid. SEO is complex and no SEO expert can guarantee rankings.
If they tick the majority of these boxes, it’s likely you’ll develop a fruitful working relationship.
The amount you pay for SEO services should reflect the time, knowledge, experience and skill of the work input. Many brands are prioritising SEO as a key part of their marketing strategy and budgeting accordingly.
Appearing at the top of search engine results brings increased leads, conversions and profits and can be invaluable for businesses looking to grow.
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