Our approach to SEO - consistency fuels success

Our approach to your SEO strategy and implementation is bespoke, creative and relentless. 

Our Formula For Success

We believe in a tailored SEO plan for your business that takes into account all formats,  mediums and channels. 

While every SEO strategy looks different, we follow a tried and trusted approach:

Step 1: During your initial consultation, we’ll discuss your business goals, timeframes and budget to build a custom SEO strategy that delivers results

Step 2: During the research stage, we’ll get to know your business and sector inside out, conduct a thorough competitor analysis and compare visibility and rankings for key search terms

Step 3: We’ll undertake a full audit of your SEO status to identify any issues and potential solutions

Step 4: We will conduct comprehensive keyword research mapped to your business goals, analysing traffic volume, relevancy and difficulty to create a list of priority search terms to monitor

Step 5: Based on all of the research and data available, we will create a tailored SEO strategy, identify SEO metrics and KPIs, and set up a campaign to track growth

Step 6: Initial on-page optimisation involves improving your website via a number of different processes, from user-friendly site architecture changes to optimised metadata, issue resolution and internal linking structure

Once initial work is complete, we progress to ongoing SEO improvements over an agreed time frame. SEO success doesn’t happen overnight. It’s an ongoing process that requires consistency, strategic thinking and regular content creation.

Typical SEO work may include:

  • Create regular content to build up relevant topic clusters so search engines recognise your site as the authority in your niche
  • Optimise existing content on your site to ensure it follows SEO best practice
  • Improve schema to help your site rank in rich snippets
  • CRO and UX optimisation

We also monitor progress daily, weekly and monthly and provide a detailed monthly report with insights, recommendations and actions.

The benefits of professional SEO services

SEO should be a vital element of your business strategy if you want to be seen by the right audiences. Now more than ever, search engines are prioritising content that is comprehensive, relevant and SEO optimised.

Did you know?

  • Google currently has over 85% of the search engine market (Statista)
  • On the first page alone, the first five organic results account for 67.6% of all clicks (Zero Limit Web)
  • Google’s search algorithm uses more than 200 factors to rank websites (Backlinko)

Google implements algorithm updates regularly, and it’s important to stay updated on the latest algorithm changes in order not to lose out on rankings. That’s where the experience and knowledge of a digital SEO agency can help - we conduct tests and trials for each new algorithm update to minimise impact and ensure your site follows best practices. 

When done well, SEO can:

  • Fuel organic discovery
  • Build trust with target audiences
  • Improve user experience
  • Give you a competitive edge
  • Boost your reach

Our complete SEO services

As a complete SEO services agency, we offer comprehensive SEO support for your business. Discover our formula for success…

SEO audits

An SEO audit will review your SEO strategy piece-by-piece to identify any issues that need to be fixed or improved to boost your web visibility and performance.

An audit will include technical SEO i.e. core vitals, sitemaps, robots txt, crawlability etc,  schema markup, crawl errors, competitor analysis and opportunities as well as on page and content.

SEO Strategy

From choosing the right keyword approach, mapping out topic clusters and identifying quick win opportunities our SEO strategy work will have your website’s ranking improving in no time. We aim to work with you to implement scalable and sustainable growth. We strictly work to Google’s guidelines to ensure your site will achieve long lasting results for many years with continued effort.

On-page SEO

On-page SEO encompasses all elements of your website and is essential for ranking. We improve everything from title tags to internal links to ensure your website is optimised for users and search engines - helping you to grow inbound leads.

Off-page SEO 

Off-page SEO covers all elements outside of your website that impact rankings such as link building, social media and brand mentions. We have a dedicated social media team and a robust process for link building and content placement to raise your digital profile. 

Technical SEO

Technical SEO includes site speed, structured data, canonicalisation and website architecture - all technical elements of your website that can affect pages ranking. Our technical team is experienced in helping businesses meet the technical requirements of popular search engines. 

Local SEO

Get seen by customers in your area by improving your local SEO. Local SEO is key if you’re a local business. We can help you rank for key local search terms by optimising for Google My Business, developing location pages, creating local content and connecting with local communities. 

Organic SEO services

Our organic SEO services in London consist of strategies to improve website traffic and rankings via non-paid search engine results. 

Mobile SEO services

It’s predicted that 70% of all web traffic will be from smartphones by 2025. This makes it essential to optimise your site for mobile SEO. Our team can provide advice on reducing site speed and improving mobile UX. 

eCommerce SEO services

We have experience helping eCommerce businesses of all sizes improve their SEO to increase traffic and sales. From keyword strategy to image optimisation - SEO is a vital part of the picture. 

SEO migration service

If you’re planning major website changes or transitioning to a new site, SEO migration needs to be implemented to protect against ranking losses. Our technical SEO experts can help you to transfer search engine rankings, maintain indexing and keep your progress on track. 

Youtube SEO services

Your brand’s YouTube channel can aid your overall SEO efforts, so we offer YouTube SEO services to compliment this. As one of the largest search engines, it pays to make it part of your strategy. We have a tried and tested process for optimising YouTube channels and videos to increase views and help your content rank for relevant search terms. 

SEO content services

Content is key when it comes to appearing at the top of search results. From keyword research to content strategy and optimisation, our SEO content writers can help to accelerate your rankings and stay relevant to your audiences. 

Our SEO content writing services include:

  • SEO copywriting services
  • SEO blog writing services
  • SEO optimisation services
  • SEO management services

Why choose us for B2B SEO services

While we have experience working with a wide range of sectors and businesses, including B2C companies, we are specialised in working with B2B companies to help build trust in your space and achieve sustainable growth. 

As a B2B SEO agency, we can:

  • Provide research and insights in the B2B market
  • Consult on your B2B SEO strategy to maximise efficiency and results
  • Develop your B2B content marketing to build comprehensive, thought leadership content 
  • Help you rank for relevant keywords to generate more quality leads

We have years of experience working with B2B businesses and organisations in research, technology and innovation areas. Get in touch to see how we could partner to achieve your goals. 

SEO services cost

As all of our SEO and consulting services are bespoke and tailored to your business needs, costing will be determined on an individual basis. While we aim to provide affordable SEO services, costing is based on hours and seniority of skill. SEO isn’t an overnight fix and usually requires a consistent, long-term and multi-channel approach to see results.   

Please get in touch to arrange an initial consultation or to ask any questions you may have. 


Our Clients’ SEO Success Stories.

Our SEO work has achieved:


growth in online enquiries for a large commercial kitchen provider


rise in year-on-year organic traffic for a public innovation agency

no.1 rankings for a football betting site


growth in sales revenue year on year for a leading mattress retailer

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Reviews from business - SEO services

"We first joined forces with Seventh Element when we needed someone to kick-start our SEO. We are a small team working within a very specialised organisation and their support and expertise has been invaluable throughout our time with them. The whole team are very knowledgeable, professional and friendly - but most importantly, they are incredibly enthusiastic about what they do, which shines through in the work they produce" (2022)

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Reviews from business - SEO services

"Having worked in digital for more than 15 years I’ve had the opportunity to work with many different agencies, most of them good. This is the first one I have left a Google review for. I previously worked with Seventh Element in a public organisation and now commercial, what stands out for me is that they feel like an extension of our team, easy to work with and quick to understand our business. They don’t just advise, they have their sleeves rolled up and are working hard to help us achieve our business goals. Highly recommended" (2022)

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Reviews from business - SEO services

"Seventh Element were brilliant and did some really good SEO work on our luxury furniture website. Increased traffic and conversion rates, plus were an excellent team to work with" (2022)

SEO marketing services FAQ:

Find answers to commonly asked questions…

What is an SEO agency?

An SEO agency is a group of SEO specialists who can help your company increase organic visibility in search results through a number of strategies. 

What are SEO services?

SEO services are the activities, approaches and strategies undertaken by an agency to improve SEO for your website. Services could include:

  • SEO website audits
  • Technical SEO improvements
  • Content strategy, creation and optimisation 
  • Keyword research
  • Link building
  • And more…

What can I expect from an SEO agency?

An SEO agency should be able to advise you on the best strategy for SEO success, drawing on their knowledge and experience of working with multiple clients. 

A good SEO agency should:

  • Set up transparent tracking processes
  • Offer monthly reports with insights and recommendations
  • Be proactive in managing algorithm updates
  • Manage expectations and not over-promise 
  • Be available and communicative 

Can I do SEO by myself?

It is possible to do SEO without an agency, with many guides available online. However, SEO requires time, effort and consistency which lots of busy companies are not able to commit to. It’s also important to stay ahead of updates and changes to SEO practices, which a professional agency will be experienced in managing. 

There are many reasons why your SEO strategy could be failing - an experienced agency can help you to pinpoint barriers and reconfigure campaigns to get back on track. 

Why do I need an SEO agency?

SEO is now a vital element of any company’s marketing strategy. Appearing in relevant search results is essential for generating visibility, leads and conversions. 

One benefit of hiring an SEO agency is that they will have a network of experts to draw on to find solutions and accelerate success. 

Is hiring an SEO company worth it?

SEO is an investment in your brand, enabling you to achieve sustainable growth and be a trusted voice in your industry. Why not get started to see what it could achieve? 

How long does it take for SEO to work?

SEO takes time and a consistent approach in order to see the best results. Although we can identify SEO quick wins to boost your Google rankings in the short term, search engines prioritise websites that are fully optimised for users. This usually requires a multi-pronged approach undertaken over several months. 

Does SEO need to be done monthly?

Monthly SEO services are common, as SEO is an ongoing process that requires consistency. However, one-off SEO projects are sometimes required. 

For example, you may be looking for an SEO audit in order to review your website and undertake the actions yourselves. Or you may require an SEO strategy plan or keyword research to equip your internal copywriters with. 

How do I choose an SEO consultant?

When searching for the right SEO consultant or agency, ask yourself the following questions:

  • Have they taken the time to listen and understand my business needs?
  • Have they provided a free initial consultation and answered my questions?
  • Have they managed expectations and set realistic goals? 
  • Do they have experience in my sector?
  • Have they worked on similar projects before?
  • What success have they had with other projects?
  • How many years of experience do they have in SEO?
  • Do they seem clued-up on the latest SEO updates and best practice? 
  • Do they conduct regular external training sessions for their team?
  • Do they offer all the services I need? 
  • Do their services match my budget? 
  • Do they seem like people I’d be happy working with? 

If an agency promises you a specific ranking or short term results - avoid. SEO is complex and no SEO expert can guarantee rankings. 

If they tick the majority of these boxes, it’s likely you’ll develop a fruitful working relationship.

How much should I pay for SEO services?

The amount you pay for SEO services should reflect the time, knowledge,  experience and skill of the work input. Many brands are prioritising SEO as a key part of their marketing strategy and budgeting accordingly. 

Appearing at the top of search engine results brings increased leads, conversions and profits and can be invaluable for businesses looking to grow. 

Take the first step.

To start your journey towards better visibility, organic traffic and leads - get in touch to arrange an initial consultation. 

We’ll talk you through the process and expectations to see what could happen if we work together. 

Book a free consultation