With a focus on parents of 4-14 year-olds looking for in-centre and online maths and English tuition, we executed an integrated local, on-page and technical SEO, content and Paid Media strategy to expose and boost their online offering during COVID-19 and beyond.
Explore Learning is a leading provider of tuition for 4 -14-year-olds across the UK. They lead the way in individualised in-centre and online learning with an award-winning curriculum, Compass. They deliver expert tuition in English, maths, GCSE and 11 Plus.
We implemented a full acquisition and hyper-growth strategy to drive website traffic and optimise conversion rate. It substantially boosted sign-ups and brand exposure and introduced Explore Learning as both an online and in-centre tuition platform, whilst navigating the challenges of Covid-19.
By creating a comprehensive content roadmap, utilising on-page and technical SEO to boost visibility and navigability, and Paid and PPC campaigns to drive conversions, we substantially grew reach and engagement in the highly competitive tutoring market.
increase in traffic to free-trial page year on year
increase in overall trials