Explore Learning's Digital Growth Strategy

Growing online sign-ups by 450%

Explore Learning required a sustainable digital growth strategy to accelerate their reach, build brand awareness, boost visibility, and drive engagement and conversions.

Strategy

SEO

PPC

Planning

Lead Gen

Paid Social

Marketing

Copywriting

Content & Editorial

With a focus on parents of 4-14 year-olds looking for in-centre and online maths and English tuition, we executed an integrated local, on-page and technical SEO, content and Paid Media strategy to expose and boost their online offering during COVID-19 and beyond.

Explore Learning is a leading provider of tuition for 4 -14-year-olds across the UK. They lead the way in individualised in-centre and online learning with an award-winning curriculum, Compass. They deliver expert tuition in English, maths, GCSE and 11 Plus.

We implemented a full acquisition and hyper-growth strategy to drive website traffic and optimise conversion rate. It substantially boosted sign-ups and brand exposure and introduced Explore Learning as both an online and in-centre tuition platform, whilst navigating the challenges of Covid-19.

By creating a comprehensive content roadmap, utilising on-page and technical SEO to boost visibility and navigability, and Paid and PPC campaigns to drive conversions, we substantially grew reach and engagement in the highly competitive tutoring market.

increase in traffic to free-trial page year on year

increase in overall trials

paid growth