UKRI's COP26 Creative Outreach Strategy

Supercharging UKRI’s LinkedIn engagement

UKRI required an outreach strategy that effectively showcases a UKRI theme related to COP26 and resonates with external publishers. The strategy aimed to promote awareness and garner support for COP26 through collaboration with trusted third-party publishers.

Strategy

Outreach

Design

Creative

Social Media

Copywriting

Content & Editorial

UK Research and Innovation (UKRI) is an independent governmental organisation responsible for allocating funds for research and innovation in the UK.

It operates as a non-departmental public body under the administration of the Government and receives its funding from the science budget of the Department for Business, Energy and Industrial Strategy (BEIS).

We designed data visuals in the form of an infographic related to existing UKRI content, proposing appropriate messaging and pitching to industry-relevant third-party publishers.

To further enhance the infographics, we created bespoke supporting blog content for each placement. We also leveraged UKRI’s Social Media platforms, targeting a B2B audience with the campaign resulting in UKRI’s best-performing LinkedIn post.

We placed “The Future of Net Zero Eating”, illustrating how clean eating practices strive to maximise the value of resource use and minimise adverse environmental impacts, to high-authority B2B publishers, including New Food Magazine.

impressions

engagements