BSI: Growing employee advocacy

Generating a 58% increase in reach on LinkedIn from employee advocacy

BSI wanted to increase adoption and engagement on their employee advocacy platform used to create and distribute brand content.

Strategy

Outreach

Social Media

Marketing

Copywriting

Content Marketing

Content & Editorial

BSI is the national standards body of the United Kingdom and have shaped best practice for over 100 years. They have helped organisations, not just in the UK, but around the world, cultivate excellence, improve efficiency, and built sustainable growth.

BSI has a presence on every continent, with 87 offices in 31 countries across the world. They work with a wide range of business, from small companies to multinationals.

We increased visibility, reach and engagement on LinkedIn through increasing the value-add and quality of content, diversifying content formats, and more structured outreach to advocates, influencers and partners.

Using our copy writing expertise we created tailored and high quality content to improve engagement in the platform from thought leaders within the organisation.

Beyond content creation, we also cleared up the platform by removing inactive users, improving functionality and creating dedicated channels for experts and high-engagers to share thought leadership content.

increase in post shares

increase in reach on LinkedIn

increase in active members