What is mobile SEO?

Mobile Search Engine Optimisation is simply SEO for mobile devices. It is the process of improving your website content and the way it is displayed on mobile in order for it to be seen higher up in search results.

Improving your rankings brings with it greater visibility, higher mobile traffic and more potential leads.


Why is mobile SEO important?

With over half of all website traffic across the world coming from mobile devices, it pays to ensure your website is optimised for mobile. The mobile-first trend is only set to grow, with more and more people choosing to browse the web solely through their phones.

Websites that are ‘clunky’ and hard to navigate via mobile are swiftly getting left behind.

So, if you want to reach this ever-growing audience, you need to ensure your content is mobile-friendly and that it complies with search engine best practices.

What is mobile optimisation?

Mobile optimisation is a continual process involving a range of activities and improvements to your content and mobile site. For example;

  • Optimising titles and headings for relevant keywords
  • Ensuring content is skimmable and not too text-heavy
  • Developing responsive web design that automatically adjusts to different screen sizes
  • Optimising images to improve page load speeds
  • Making menus and buttons easier to navigate via smaller screens

Why mobile matters to your SEO

Need any more reasons to prioritise mobile SEO?

  • Google now operates a mobile-first index which uses mobile page content to determine rankings
  • Good mobile SEO can also improve your rankings for voice search
  • More and more people are using mobile to purchase products and services

Mobile SEO stats

Did you know?

  • 58.99% of all global website traffic comes from mobile (Statista)
  • 72.6% of people will access the web solely via smartphone by 2025 (CNBC)
  • 51% of mobile users have discovered a new company or product when searching on their smartphone (Think With Google)

Our services for mobile-optimised websites

We specialise in mobile SEO services to help you improve your mobile visibility, traffic and conversions.

Our team of experienced SEO professionals can help you optimise your website for mobile devices and create a seamless user experience for your mobile audience.

Discover our range of services…

Mobile SEO audit

During an SEO audit, our team will analyse your website's mobile performance, identify areas of improvement and provide actionable recommendations to optimise your mobile website.

Mobile SEO strategy

Our experienced strategists will work with you to create a holistic SEO strategy that encompasses mobile and all other digital marketing channels. Helping you to reach and engage with your mobile audience effectively and drive more traffic and conversions from mobile devices.

Keyword research

We will conduct keyword research to identify the best keywords for your mobile audience and optimise your content accordingly to improve your mobile search engine rankings.

Mobile SEO optimisation

Our team will optimise your mobile content for user experience and SEO, ensuring that your content is easy to read, engaging and optimised for mobile devices.

Voice search and virtual assistant optimisation

Good mobile SEO can improve your rankings for voice search - which is becoming more popular than typing. By focusing on long-tail keywords, optimising for local SEO and using structured data, we can help your content rank for voice search.

Website performance and page speed

We will optimise your website's mobile load speed, ensuring that your site loads quickly on mobile devices and provides a seamless user experience.

Technical SEO for mobile

From mobile-friendly design and page speed to crawlability and sitemaps, working on your technical SEO can improve mobile search rankings to drive more traffic and revenue.

Mobile-first indexing

Google is shifting to mobile-first indexing, whereby the mobile version of your website is given more importance than the desktop version. We can help you prepare your website for this change, to ensure you maintain and grow rankings for key search queries.

Responsive website design for SEO

Responsive website design ensures your website content adapts to different screen sizes. Our technical and design teams can work with you to ensure your website meets these demands.

User Experience (UX)]

Effective mobile SEO UX can lead to increased engagement, better conversion rates and improved search engine rankings. We can consult on the best way to improve user experience through forms, media, content and design.

Mobile performance tracking

We will monitor your website's mobile performance, track key metrics and provide regular reports to help you understand how your mobile SEO strategy is performing.

Mobile SEO guide

Follow these tips and SEO quick wins to fire up your mobile SEO strategy…

Mobile SEO ranking factors

Don’t neglect any of these ranking elements in your mobile strategy as they could help your content get seen by relevant audiences:

  • Mobile-friendliness
  • Page speed
  • User experience
  • Local SEO
  • Content quality
  • Structured data
  • Backlinks
  • Security

Mobile SEO tips

  • High-quality, engaging and informative content is essential for mobile SEO ranking. Focus on delivering concise answers and value to your users
  • Optimise your website's loading speed by compressing images, minifying code and using browser caching
  • Ensure your website is easy to navigate and has a good layout on mobile devices
  • Mobile searches are often location-based. Optimise your website for local search terms and get listed on local business directories
  • Structured data helps search engines understand the context of your content. Use schema markup to provide clear information about your content
  • High-quality backlinks are important for mobile SEO ranking. Focus on building authoritative links from other websites to your mobile site
  • Ensure your website is secure by using HTTPS encryption
  • Remember to stay up-to-date with the latest mobile SEO trends and updates to ensure that your strategy remains effective

Mobile SEO tools

As an agency, we test and use a range of tools to further your success, here are some of our favourites for mobile performance:

  • Google's Mobile-Friendly Test helps you determine whether your website is mobile-friendly and provides suggestions on how to improve mobile performance
  • Google PageSpeed Insights helps you analyse your website's loading speed and provides suggestions for optimisation
  • SEMrush provides comprehensive SEO analysis, including mobile-specific optimisation, keyword tracking and backlink analysis
  • Ahrefs provides a wide range of SEO analysis, including mobile SEO analysis, keyword tracking and competitor research
  • Moz Pro provides in-depth mobile SEO analysis, including mobile site audits, keyword research and rank tracking
  • Screaming Frog SEO Spider is a website crawler that can identify issues with your website's mobile optimisation and provide suggestions for improvement

Why choose us - Mobile SEO in London

As a mobile SEO service in London, we’re obsessed with making an impact. With us, you get:

  • Mobile SEO solutions from a network of experts
  • Cross-industry experience and mobile SEO marketing insights
  • Over 94 years of combined experience in creative growth marketing
  • Relentless execution
  • Flexible and bespoke services

Mobile SEO marketing success stories

  • 150K new registrations for an English learning platform
  • Developed an easily navigable website with a streamlined, bespoke UX for an iconic historic brand
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Reviews from business - Mobile SEO Service

“The team at SeventhElement delivered beyond expectations across SEO, social media, campaigns and even website design & development! They regularly offered creative and impactful recommendations to our brand strategy, providing solutions at any opportunity to support the development of our business.” [2021]

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Reviews from business - Mobile SEO services

“They supported everything from strategy, SEO, social media management and content creation. They have a brilliant team and really take the time to understand the organisation's needs.” [2022]

Mobile SEO costing

As all of our SEO services are tailored to your business needs, pricing is determined on an individual basis.

Please get in touch to arrange an initial consultation.

Mobile-friendly SEO - FAQ

Find answers to commonly asked questions…

Is mobile SEO different from desktop SEO?

Although the general approach is similar, there are several factors that impact mobile search rankings that are not as relevant for desktop search.

For example, mobile devices have smaller screens and are often used on the go, which means that user experience is critical to mobile SEO. This makes factors such as page speed, navigation and mobile-friendly design more important for mobile than for desktop SEO.

Other important factors to consider when it comes to mobile SEO are; voice search queries, local search for nearby businesses, app indexing and structured data.

What is mobile SEO strategy?

Mobile SEO strategy is the process of optimising a website for mobile search in order to improve visibility and search rankings on mobile devices. It should cover a combination of technical, on-page SEO and off-page optimisation.

What is responsive website SEO?

Responsive web design is a design approach that aims to create websites that can adapt to different screen sizes and device types, providing a consistent user experience across all devices.

Responsive website SEO is the process of optimising a website that uses responsive web design to ensure that it performs well in search engine results pages (SERPs).

Grow with us

Book a complimentary consultation to see how we could work together to accelerate your mobile SEO.

Book a free consultation