Making your website more user-friendly, faster and easier to navigate on a phone screen is vital in today’s digital world. Employ mobile SEO services to reach wider audiences, boost traffic and increase leads.
Learn more about our SEO services for mobile optimisation.
Mobile Search Engine Optimisation is simply SEO for mobile devices. It is the process of improving your website content and the way it is displayed on mobile in order for it to be seen higher up in search results.
Improving your rankings brings with it greater visibility, higher mobile traffic and more potential leads.
Why is mobile SEO important?
With over half of all website traffic across the world coming from mobile devices, it pays to ensure your website is optimised for mobile. The mobile-first trend is only set to grow, with more and more people choosing to browse the web solely through their phones.
Websites that are ‘clunky’ and hard to navigate via mobile are swiftly getting left behind.
So, if you want to reach this ever-growing audience, you need to ensure your content is mobile-friendly and that it complies with search engine best practices.
What is mobile optimisation?
Mobile optimisation is a continual process involving a range of activities and improvements to your content and mobile site. For example;
Optimising titles and headings for relevant keywords
Ensuring content is skimmable and not too text-heavy
Developing responsive web design that automatically adjusts to different screen sizes
Optimising images to improve page load speeds
Making menus and buttons easier to navigate via smaller screens
Why mobile matters to your SEO
Need any more reasons to prioritise mobile SEO?
Google now operates a mobile-first index which uses mobile page content to determine rankings
Good mobile SEO can also improve your rankings for voice search
More and more people are using mobile to purchase products and services
Mobile SEO stats
Did you know?
58.99% of all global website traffic comes from mobile (Statista)
72.6% of people will access the web solely via smartphone by 2025 (CNBC)
51% of mobile users have discovered a new company or productwhen searching on their smartphone (Think With Google)
Our services for mobile-optimised websites
We specialise in mobile SEO services to help you improve your mobile visibility, traffic and conversions.
Our team of experienced SEO professionals can help you optimise your website for mobile devices and create a seamless user experience for your mobile audience.
Discover our range of services…
Mobile SEO audit
During an SEO audit, our team will analyse your website’s mobile performance, identify areas of improvement and provide actionable recommendations to optimise your mobile website.
Mobile SEO strategy
Our experienced strategists will work with you to create a holistic SEO strategy that encompasses mobile and all other digital marketing channels. Helping you to reach and engage with your mobile audience effectively and drive more traffic and conversions from mobile devices.
Keyword research
We will conduct keyword research to identify the best keywords for your mobile audience and optimise your content accordingly to improve your mobile search engine rankings.
Mobile SEO optimisation
Our team will optimise your mobile content for user experience and SEO, ensuring that your content is easy to read, engaging and optimised for mobile devices.
Voice search and virtual assistant optimisation
Good mobile SEO can improve your rankings for voice search – which is becoming more popular than typing. By focusing on long-tail keywords, optimising for local SEO and using structured data, we can help your content rank for voice search.
Website performance and page speed
We will optimise your website’s mobile load speed, ensuring that your site loads quickly on mobile devices and provides a seamless user experience.
Technical SEO for mobile
From mobile-friendly design and page speed to crawlability and sitemaps, working on your technical SEO can improve mobile search rankings to drive more traffic and revenue.
Mobile-first indexing
Google is shifting to mobile-first indexing, whereby the mobile version of your website is given more importance than the desktop version. We can help you prepare your website for this change, to ensure you maintain and grow rankings for key search queries.
Responsive website design for SEO
Responsive website design ensures your website content adapts to different screen sizes. Our technical and design teams can work with you to ensure your website meets these demands.
User Experience (UX)]
Effective mobile SEO UX can lead to increased engagement, better conversion rates and improved search engine rankings. We can consult on the best way to improve user experience through forms, media, content and design.
Mobile performance tracking
We will monitor your website’s mobile performance, track key metrics and provide regular reports to help you understand how your mobile SEO strategy is performing.
Mobile SEO guide
Follow these tips and SEO quick wins to fire up your mobile SEO strategy…
Mobile SEO ranking factors
Don’t neglect any of these ranking elements in your mobile strategy as they could help your content get seen by relevant audiences:
Mobile-friendliness
Page speed
User experience
Local SEO
Content quality
Structured data
Backlinks
Security
Mobile SEO tips
High-quality, engaging and informative content is essential for mobile SEO ranking. Focus on delivering concise answers and value to your users
Optimise your website’s loading speed by compressing images, minifying code and using browser caching
Ensure your website is easy to navigate and has a good layout on mobile devices
Mobile searches are often location-based. Optimise your website for local search terms and get listed on local business directories
Structured data helps search engines understand the context of your content. Use schema markup to provide clear information about your content
High-quality backlinks are important for mobile SEO ranking. Focus on building authoritative links from other websites to your mobile site
Ensure your website is secure by using HTTPS encryption
Remember to stay up-to-date with the latest mobile SEO trends and updates to ensure that your strategy remains effective
Mobile SEO tools
As an agency, we test and use a range of tools to further your success, here are some of our favourites for mobile performance:
Google’s Mobile-Friendly Test helps you determine whether your website is mobile-friendly and provides suggestions on how to improve mobile performance
Google PageSpeed Insights helps you analyse your website’s loading speed and provides suggestions for optimisation
SEMrush provides comprehensive SEO analysis, including mobile-specific optimisation, keyword tracking and backlink analysis
Ahrefs provides a wide range of SEO analysis, including mobile SEO analysis, keyword tracking and competitor research
Moz Pro provides in-depth mobile SEO analysis, including mobile site audits, keyword research and rank tracking
Screaming Frog SEO Spider is a website crawler that can identify issues with your website’s mobile optimisation and provide suggestions for improvement
Why choose us - Mobile SEO in London
As a mobile SEO service in London, we’re obsessed with making an impact. With us, you get:
Mobile SEO solutions from a network of experts
Cross-industry experience and mobile SEO marketing insights
Over 94 years of combined experience in creative growth marketing
Relentless execution
Flexible and bespoke services
Mobile SEO marketing success stories
150K new registrations for an English learning platform
Developed an easily navigable website with a streamlined, bespoke UX for an iconic historic brand
1SEO services
Reviews from business - Mobile SEO services
“They supported everything from strategy, SEO, social media management and content creation. They have a brilliant team and really take the time to understand the organisation’s needs.” [2022]
2N
Reviews from business - Mobile SEO services
“They supported everything from strategy, SEO, social media management and content creation. They have a brilliant team and really take the time to understand the organisation’s needs.” [2022]
SEO migration costing
As all of our SEO services are tailored to your business needs, pricing is determined on an individual basis.
Please get in touch to arrange an initial consultation.
Mobile-friendly SEO - FAQ
Find answers to commonly asked questions…
Is mobile SEO different from desktop SEO?
Although the general approach is similar, there are several factors that impact mobile search rankings that are not as relevant for desktop search.
For example, mobile devices have smaller screens and are often used on the go, which means that user experience is critical to mobile SEO. This makes factors such as page speed, navigation and mobile-friendly design more important for mobile than for desktop SEO.
Other important factors to consider when it comes to mobile SEO are; voice search queries, local search for nearby businesses, app indexing and structured data.
What is mobile SEO strategy?
Mobile SEO strategy is the process of optimising a website for mobile search in order to improve visibility and search rankings on mobile devices. It should cover a combination of technical, on-page SEO and off-page optimisation.
What is responsive website SEO?
Responsive web design is a design approach that aims to create websites that can adapt to different screen sizes and device types, providing a consistent user experience across all devices.
Responsive website SEO is the process of optimising a website that uses responsive web design to ensure that it performs well in search engine results pages (SERPs).
Grow with us
Book a complimentary consultation to see how we could work together to accelerate your mobile SEO.
We’re a digital marketing and SEO agency in London specialising in B2B. From audits to local SEO - discover our expert SEO services to boost searchability.
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