PPG: SEO website migration strategy

Executing a seamless SEO website migration strategy

Practice Plus Group required a robust SEO website migration process and management to redevelop and consolidate their Hospital, Surgical Centre and Ophthalmology sites to improve user experience and SEO performance.

WordPress

Strategy

SEO

Design

Content Marketing

Practice Plus Group is one of England’s largest independent private, insured and NHS healthcare providers, covering a range of specialties, including orthopaedics, endoscopy, ophthalmology, urology, gynaecology, diagnostic imaging and oral and general surgery.

They are experts in healthcare, and their breadth of expertise spans surgery, diagnostics, general practice, secure environment health, and urgent care. Their Secondary Care service operates six hospitals, three surgical centres, two musculoskeletal services, and two Urgent Treatment Centres and delivers ophthalmology services throughout England.

We delivered a comprehensive SEO website migration strategy in order to navigate the complexity of unifying all PPG hospital sites under one core brand site. We utilised technical SEO, on-page support, content migration and UX and architecture recommendations.

We provided expert migration support, crafting an efficient information architecture for the new site, seamless data integration, a robust redirect plan, and guidance on data management, tagging, and reporting.

The migration increased overall website, domain and page authority, significantly improved user experience, boosted SEO performance and substantially grew PPG’s reach and search visibility.

increase in average position on Google post-migration

organic growth post-migration

ranked SEO performance vs. competition