Take control of your technical SEO to accelerate website visibility and performance. As a technical SEO agency in London, we’re experienced in solving technical challenges and ensuring your website is reaching its full potential. From website migrations to Core Web Vitals – our technical expertise will ensure you are up to date with the latest industry best practices. Discover our technical SEO services…
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This means that it’s hugely important to keep the technical aspects of your website up to date and in keeping with best practices in order to maximise visibility.
Good technical SEO is also beneficial for your users. A slow site speed or clunky navigation could discourage people from spending time on your website.
Technical SEO describes processes relating to technical elements of your website or server that help to improve Search Engine visibility. Optimising your website to make it easier for Search Engine bots to crawl and index will make it more likely to appear at the top of organic search results.
For example, this could involve ensuring your website architecture works for users or solving any crawl errors found in regular site audits.
Technical SEO elements include:
There are a wide range of technical elements that can affect the way Google crawls, renders, indexes and ranks your web pages. Technical SEO work can improve crawlability and the accuracy of indexing. In other words, it can help Search Engines to understand your content and rank it in relation to user queries.
Ranking on page 1 of Google for relevant terms is essential for any business looking to grow its leads and conversions.
Explore some of the SEO services we offer…
We’ll work with you on your technical SEO strategy, aligning your website to the latest industry requirements and working on an integrated strategy to maximise results and achieve your specific objectives. Whether it’s a one-off piece of work or ongoing support, our experts can help you overcome technical hurdles.
An SEO audit will review all technical aspects of your website, along with your overall SEO strategy to identify any issues or opportunities – from indexation issues to the reasons behind sudden drops in organic traffic. It will include recommendations and solutions to improve visibility and performance. Our comprehensive audits cover technical SEO, on-page SEO and content.
We can advise you on how to optimise your website and content for Search Engines, in order to increase traffic and win important keyword rankings. Our team can provide ongoing implementation services, keeping your site updated and fully optimised.
Long redirect chains and infinite loops lead to a number of problems that can damage your SEO efforts. They make it difficult for Search Engines to crawl your site, which affects how well your web pages are indexed, slows down your site’s load speed, and, as a result, may have a negative impact on your rankings and user experience.
Following our regular audits, we will work to resolve any crawl errors such as broken links, 404 redirects and duplicates on an ongoing basis.
We will closely monitor the performance of your website by generating regular site crawls, health audits and reviews to identify any new issues or opportunities. This includes Google Search Console, Analytics and Tag Manager set-up. We also provide detailed monthly reports of our findings and recommendations.
Smooth website migrations require comprehensive planning and careful consideration in order not to lose valuable rankings and traffic. We have helped numerous clients successfully migrate their websites, working closely with external developers to mitigate risks to organic performance.
A clear, easy-to-navigate website structure is essential for both the user and Search Engines. Whether you’re building a new website or looking to improve the usability of an existing site, our experts can help you to optimise information architecture and navigation.
Optimised URL structures promote site visibility. We can provide templates and guidance on the use of Canonical tags, as well as internal linking structure and optimisation.
A fast-loading site is vital on two fronts; to show Google that your site is worthy of ranking in top positions, and to retain users.
Google focuses on mobile first and then desktop to determine issues and benefits to your site ranking. Un-optimised images and the size of the JavaScript and CSS files used on a webpage are some of the important factors for a page’s load time. Having lots of clunky JavaScript and CSS files make your webpage “heavier” in weight, thus increasing its load time. This in turn leads to a poor user experience and lower search engine rankings. We can help by:
Schema.org is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way Search Engines read and represent your page in SERPs. Schema markup helps your website rank better for all kinds of content types. It can boost your visibility in the SERPs with rich snippets, which, in turn, can increase your organic traffic.
For example, FAQ Schema can improve site visits by increasing the chance of your FAQs ranking as rich snippets.
Breadcrumbs schema is one of the most common schema types that Google will pick and it helps to increase both the relevancy of your search results as well as your overall real-estate on the page, which encourages better click-through rates.
Technical SEO provides the foundations for good website performance, and it should be considered from the very conception of a new website.
We’ve designed many websites, and have advised our clients’ developers on SEO best practices for new website builds.
We have helped numerous clients navigate Core Web Vitals to maintain rankings and traffic. We can help guide you to meet the latest Search Engine standards, including the helpful content update, by improving page content and experience. This can help you to avoid or rectify any Google penalties.
51% of consumers trust a site that has been optimised for mobile search (Safari Digital). Mobile is fast becoming the primary touch point for consumers and sites that are not mobile-friendly are unlikely to rank on major Search Engines such as Google. We can advise you on responsive design, accessible content and achieving faster loading speeds.
If you target multiple countries, it’s important to make it clear to Search Engines what language to display content in, and to who. From Hrelfang tag attributes to local SEO – we can help you implement an international strategy that maximises visibility.
Use our guides to maximise your website’s potential.
These are just some of the digital marketing auditing tools we regularly use to assess and monitor website performance:
Technical website flaws can lead to reduced website performance over time. A technical agency will have the knowledge, experience and capability to identify issues and implement best practices to resolve them, whilst catering to the specific needs of your website and business.
We take a holistic approach to your SEO, keeping up to date with the latest industry updates to help find new opportunities and protect your website from potential threats.
After the initial discovery session, we will conduct a comprehensive audit of your site to uncover any existing or potential issues, and then work with you to implement the best solution for long-term growth.
Working on the technical SEO aspects of your website can:
An effective technical SEO agency should demonstrate:
Find answers to commonly asked questions…
Technical SEO services are a set of processes, actions and techniques performed by an agency to resolve any performance issues relating to indexation or other technical aspects of your website. This can be as wide-ranging as analysing the structure of a website to fixing crawl errors and redirects.
Technical SEO refers to all of the technical aspects of your website that can affect the way it is crawled and indexed by Search Engines. Think of it as the ‘behind-the-scenes’ side of SEO. For example, optimising source code to improve site loading speed or implementing schema to increase the relevancy of your search results and click-through rates.
SEO is typically divided into; on-page, off-page, local and technical SEO. Within technical SEO, there is a range of processes, techniques and activities that can be utilised to improve performance and traffic.
While some aspects of technical SEO can be done fairly easily by following a guide, other aspects can be complex and require coding or web development expertise.
To improve your technical SEO yourself, there are several guides available to help you get to grips with the basics. If your current SEO strategy is failing or you aren’t seeing the results you expected, it might be time to call in the help of an expert.
Try these technical quick wins to see a boost in your rankings:
Learn more about how to go about these SEO quick wins in our blog.
All of our technical SEO services are bespoke to your business needs, so costing will be determined on an individual basis. SEO requires a consistent, long-term and multi-channel approach to see results and costing is based on the complexity of the project, hours required and seniority of skill.
Get in touch to arrange an initial consultation.
Nurturing your technical SEO provides the foundations that can ultimately lead to more traffic, leads and conversions. Get in touch to discuss your requirements and pain points and see what could happen if we work together.
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