Innovate UK is the UK's innovation agency, working with people, companies and partner organisations to find and drive the science and technology innovations that will grow the UK economy.
We delivered all essential research and insights, developed persona, content and channel strategy. The key focus of our execution strategy was YouTube.
We fully delivered video briefs, optimisation, video promotion, outreach and video placements with relevant publishers to drive maximum views.
increase in subscribers
millions of YouTube views
millions of minutes watched