Lifting the innovation podcast to 50k listeners
Innovate UK launched its new innovation podcast and required a strategy and execution for podcast promotion and distribution, targeting iTunes 'New & Noteworthy'.
App Store
Google
Paid Social
Social Media
Spotify
Strategy
Youtube
Innovate UK is the UK's innovation agency, working with people, companies and partner organisations to find and drive the science and technology innovations that will grow the UK economy.
We delivered a full promotional campaign plan & strategy to generate relevant listens and downloads. We were able to syndicate the podcast to all major platforms, achieving 'New & Noteworthy' on iTunes.
We distributed via both organic & Paid Social, targeting SMEs in relevant science & tech verticals. We then outreached to relevant influential publishers, creating & placing content on their sites & Social channels.
K
organic uniques
top google rankings
K
content views
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