Innovate UK Podcast Promotion Success

Lifting the innovation podcast to 50k listeners

Innovate UK launched its new innovation podcast and required a strategy and execution for podcast promotion and distribution, targeting iTunes ‘New & Noteworthy’.

Youtube

Strategy

Spotify

Google

App Store

Social Media

Paid Social

Innovate UK is the UK’s innovation agency, working with people, companies and partner organisations to find and drive the science and technology innovations that will grow the UK economy.

We delivered a full promotional campaign plan & strategy to generate relevant listens and downloads. We were able to syndicate the podcast to all major platforms, achieving ‘New & Noteworthy’ on iTunes.

We distributed via both organic & Paid Social, targeting SMEs in relevant science & tech verticals. We then outreached to relevant influential publishers, creating & placing content on their sites & Social channels.

organic uniques

top google rankings

content views

Who we work with:

Enter your details and receive the resource pdf directly to your inbox.

By providing your information you agree to our Privacy Policy. This site is protected by reCAPTCHA.We promise to respect your data and never share or sell it to anyone.

( function() { const style = document.createElement( 'style' ); style.appendChild( document.createTextNode( '#wpforms-8540-field_7-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-8540-field_7-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-8540-field_7-container label { counter-increment: none; }' ) ); document.head.appendChild( style ); document.currentScript?.remove(); } )();

( function() { const style = document.createElement( 'style' ); style.appendChild( document.createTextNode( '#wpforms-8540-field_7-container,#wpforms-8552-field_2-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-8540-field_7-container,#wpforms-8552-field_2-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-8540-field_7-container,#wpforms-8552-field_2-container label { counter-increment: none; }' ) ); document.head.appendChild( style ); document.currentScript?.remove(); } )();

jQuery(document).ready(function($){ var pdfUrl = 'https://seventhelement.agency/wp-content/uploads/2020/02/SeventhElement-Innovate-UK-Podcast-Success-Story-Download.pdf';// WP Forms submit success $(document).on('wpformsAjaxSubmitSuccess', function(event, formData){ if(pdfUrl){ var a = document.createElement('a'); a.href = pdfUrl; a.target = '_blank'; document.body.appendChild(a); a.click(); document.body.removeChild(a); } });// Poga, kas manuāli var atvērt popup $('#popup-pdf-btn').on('click', function(){ if(typeof elementorProFrontend !== 'undefined'){ elementorProFrontend.modules.popup.showPopup({id: 12455}); // nomaini uz savu popup ID } }); });

( function() { const style = document.createElement( 'style' ); style.appendChild( document.createTextNode( '#wpforms-8540-field_7-container,#wpforms-8552-field_2-container,#wpforms-12451-field_1-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-8540-field_7-container,#wpforms-8552-field_2-container,#wpforms-12451-field_1-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-8540-field_7-container,#wpforms-8552-field_2-container,#wpforms-12451-field_1-container label { counter-increment: none; }' ) ); document.head.appendChild( style ); document.currentScript?.remove(); } )();

var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1280,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":1640,"default_value":2400,"direction":"min","is_enabled":false}},"hasCustomBreakpoints":false},"version":"3.32.2","is_static":false,"experimentalFeatures":{"e_font_icon_svg":true,"additional_custom_breakpoints":true,"container":true,"e_optimized_markup":true,"theme_builder_v2":true,"hello-theme-header-footer":true,"nested-elements":true,"home_screen":true,"global_classes_should_enforce_capabilities":true,"e_variables":true,"cloud-library":true,"e_opt_in_v4_page":true,"import-export-customization":true,"mega-menu":true},"urls":{"assets":"https:\/\/seventhelement.agency\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/seventhelement.agency\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/seventhelement.agency\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"091e873c01"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description","hello_header_logo_type":"logo","hello_header_menu_layout":"horizontal","hello_footer_logo_type":"logo"},"post":{"id":3488,"title":"Innovate%20UK%20Podcast%20Promotion%20Success%20-%20SeventhElement","excerpt":"","featuredImage":"https:\/\/seventhelement.agency\/wp-content\/uploads\/2020\/01\/SeventhElement-InnovateUKPodcast.jpg"}};

var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/seventhelement.agency\/wp-admin\/admin-ajax.php","nonce":"67dbd4ba8b","urls":{"assets":"https:\/\/seventhelement.agency\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/seventhelement.agency\/wp-json\/"},"settings":{"lazy_load_background_images":true},"popup":{"hasPopUps":true},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"en_GB","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/seventhelement.agency\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};

/* Default comment here */document.addEventListener('scroll', function() { const header = document.querySelector('.primary-header'); if (!header) return; if (window.scrollY > 50) { header.classList.add('elementor-sticky--effects', 'sticky-active'); } else { header.classList.remove('elementor-sticky--effects', 'sticky-active'); } });document.addEventListener("DOMContentLoaded", function() { const links = document.querySelectorAll('.primary-header .e-n-menu a.e-n-menu-title-container'); const currentUrl = window.location.href.split('#')[0]; // noņem enkuru daļulinks.forEach(link => { if (link.href === currentUrl) { link.classList.add('is-active'); } }); });// document.addEventListener('DOMContentLoaded', function() { // const toggle = document.querySelector('.lytbox-nav_control'); // const header = document.querySelector('.primary-header');// if (toggle && header) { // toggle.addEventListener('change', function() { // if (this.checked) { // header.classList.add('menu-open'); // } else { // header.classList.remove('menu-open'); // } // }); // } else { // console.warn('Hamburger vai header netika atrasts!'); // } // });document.addEventListener('DOMContentLoaded', function () { // Ārējais menu – sarkans document.querySelectorAll( '.primary-header .e-n-menu .e-n-menu-wrapper .e-n-menu-heading > li > a > span' ).forEach(function (el) { el.style.setProperty('color', '#fb3914', 'important'); });// Iekšējais menu – melns document.querySelectorAll( '.primary-header .e-n-menu .e-n-menu-wrapper .e-n-menu-heading ul ul li a > span' ).forEach(function (el) { el.style.setProperty('color', '#000', 'important'); }); });

jQuery(window).on('elementor/frontend/init', function(){ if (document.querySelector('#fullpage')) { new fullpage('#fullpage', { licenseKey: 'OPEN-SOURCE-GPLV3-LICENSE', scrollBar: true, navigation: true }); } });document.addEventListener('DOMContentLoaded', function() { const header = document.querySelector('.primary-header'); const logoImg = document.querySelector('.primary-header .elementor-widget-theme-site-logo img'); const submenuItems = document.querySelectorAll('.test-sub-menu'); // Šeit jāieliek tavs īstais submenu selektorsif (!header || !logoImg || submenuItems.length === 0) return;submenuItems.forEach(item => { item.addEventListener('mouseenter', () => { // Ja sticky nav aktivizēts, tad uz laiku piespiežam if (!header.classList.contains('elementor-sticky--effects') && !header.classList.contains('sticky-active')) { header.classList.add('sticky-active'); } });item.addEventListener('mouseleave', () => { // Tikai tad noņemam, ja scroll nav pietiekams, lai sticky būtu joprojām if (window.scrollY <= 50) { header.classList.remove('sticky-active'); } }); }); });

/* Default comment here */function updatePagination() { const currentPage = pagination.find('.page-numbers.current'); const prevBtn = pagination.find('.page-numbers.prev'); const nextBtn = pagination.find('.page-numbers.next'); const allPages = pagination.find('.page-numbers').not('.prev, .next, .dots');if (currentPage.length && prevBtn.length && nextBtn.length) { const currentPageNumber = Number(currentPage.text().trim());// Hide prev on first page if (currentPageNumber === 1) { prevBtn.addClass('hidden'); } else { prevBtn.removeClass('hidden'); }// Hide next on last page if (currentPageNumber === allPages.length) { nextBtn.addClass('hidden'); } else { nextBtn.removeClass('hidden'); } } }document.querySelectorAll('.e-filter-item').forEach(btn => { btn.addEventListener('click', () => { const cat = btn.getAttribute('data-category'); window.location.href = '?category=' + encodeURIComponent(cat); }); });

var wpforms_settings = {"val_required":"This field is required.","val_email":"Please enter a valid email address.","val_email_suggestion":"Did you mean {suggestion}?","val_email_suggestion_title":"Click to accept this suggestion.","val_email_restricted":"This email address is not allowed.","val_number":"Please enter a valid number.","val_number_positive":"Please enter a valid positive number.","val_minimum_price":"Amount entered is less than the required minimum.","val_confirm":"Field values do not match.","val_checklimit":"You have exceeded the number of allowed selections: {#}.","val_limit_characters":"{count} of {limit} max characters.","val_limit_words":"{count} of {limit} max words.","val_min":"Please enter a value greater than or equal to {0}.","val_max":"Please enter a value less than or equal to {0}.","val_recaptcha_fail_msg":"Google reCAPTCHA verification failed, please try again later.","val_turnstile_fail_msg":"Cloudflare Turnstile verification failed, please try again later.","val_inputmask_incomplete":"Please fill out the field in required format.","uuid_cookie":"1","locale":"en","country":"","country_list_label":"Country list","wpforms_plugin_url":"https:\/\/seventhelement.agency\/wp-content\/plugins\/wpforms\/","gdpr":"1","ajaxurl":"https:\/\/seventhelement.agency\/wp-admin\/admin-ajax.php","mailcheck_enabled":"1","mailcheck_domains":[],"mailcheck_toplevel_domains":["dev"],"is_ssl":"1","currency_code":"USD","currency_thousands":",","currency_decimals":"2","currency_decimal":".","currency_symbol":"$","currency_symbol_pos":"left","val_requiredpayment":"Payment is required.","val_creditcard":"Please enter a valid credit card number.","css_vars":["field-border-radius","field-border-style","field-border-size","field-background-color","field-border-color","field-text-color","field-menu-color","label-color","label-sublabel-color","label-error-color","button-border-radius","button-border-style","button-border-size","button-background-color","button-border-color","button-text-color","page-break-color","background-image","background-position","background-repeat","background-size","background-width","background-height","background-color","background-url","container-padding","container-border-style","container-border-width","container-border-color","container-border-radius","field-size-input-height","field-size-input-spacing","field-size-font-size","field-size-line-height","field-size-padding-h","field-size-checkbox-size","field-size-sublabel-spacing","field-size-icon-size","label-size-font-size","label-size-line-height","label-size-sublabel-font-size","label-size-sublabel-line-height","button-size-font-size","button-size-height","button-size-padding-h","button-size-margin-top","container-shadow-size-box-shadow"],"val_post_max_size":"The total size of the selected files {totalSize} MB exceeds the allowed limit {maxSize} MB.","val_time12h":"Please enter time in 12-hour AM\/PM format (eg 8:45 AM).","val_time24h":"Please enter time in 24-hour format (eg 22:45).","val_time_limit":"Please enter time between {minTime} and {maxTime}.","val_url":"Please enter a valid URL.","val_fileextension":"File type is not allowed.","val_filesize":"File exceeds max size allowed. File was not uploaded.","post_max_size":"67108864","isModernMarkupEnabled":"1","formErrorMessagePrefix":"Form error message","errorMessagePrefix":"Error message","submitBtnDisabled":"Submit button is disabled during form submission.","error_updating_token":"Error updating token. Please try again or contact support if the issue persists.","network_error":"Network error or server is unreachable. Check your connection or try again later.","token_cache_lifetime":"86400","hn_data":{"8540":7,"8552":2,"12451":1},"address_field":{"list_countries_without_states":["GB","DE","CH","NL"]},"val_phone":"Please enter a valid phone number.","val_password_strength":"A stronger password is required. Consider using upper and lower case letters, numbers, and symbols.","entry_preview_iframe_styles":["https:\/\/seventhelement.agency\/wp-includes\/js\/tinymce\/skins\/lightgray\/content.min.css?ver=6.8.2","https:\/\/seventhelement.agency\/wp-includes\/css\/dashicons.min.css?ver=6.8.2","https:\/\/seventhelement.agency\/wp-includes\/js\/tinymce\/skins\/wordpress\/wp-content.css?ver=6.8.2","https:\/\/seventhelement.agency\/wp-content\/plugins\/wpforms\/assets\/pro\/css\/fields\/richtext\/editor-content.min.css"],"indicatorStepsPattern":"Step {current} of {total}"}

Innovate UK is the UK’s innovation agency, working with people, companies and partner organisations to find and drive the science and technology innovations that will grow the UK economy.

Practice Plus Group

Executing a seamless SEO website migration strategy

Consultancy

Strategy & Insights

Digital Marketing

Visual Communications

Campaigns

UX, CX & CRO

Development

Company

Stay current .

Visit us .

Seventh Element 145 City Road London EC1V 1AW

Lifting the innovation podcast to 50k listeners

Innovate UK is the UK’s innovation agency, working with people, companies and partner organisations to find and drive the science and technology innovations that will grow the UK economy.

Other Success Stories

BSI

Driving a 380% increase in engagement for BSI's Future of Work Campaign

BSI

Generating a 58% increase in reach on LinkedIn from employee advocacy

Hummingbird

Increasing global online sales for the most innovative e-bike

Practice Plus Group

Executing a seamless SEO website migration strategy

Enter your details and receive the resource pdf directly to your inbox.