Driving LinkedIn engagement & clicks for BSI

Driving a 380% increase in engagement for BSI's Future of Work Campaign

BSI engaged us to amplify their Future of Work report and boost impressions & engagement across key global audiences. The objective? To ensure their insights reached the right stakeholders and sparked meaningful conversations.

Strategy

Creative

Social Media

Paid Social

Marketing

Copywriting

Content Marketing

Content & Editorial

As the UK’s national standards body, BSI has shaped global best practices for over a century. They help organisations around the world cultivate excellence, improve operational efficiency, and achieve sustainable growth.

We implemented a multi-channel strategy, leveraging Paid Media, Organic and Employee Advocacy on LinkedIn to maximise reach and engagement. Key actions included:

Conducting extensive market research to craft a targeted strategy
Creating engaging LinkedIn posts, snippets and visually compelling creative assets to attract and retain relevant audiences
Activating internal advocacy to amplify organic content
Managing paid campaigns for optimal efficiency and ROI

Within less than six months, our campaigns delivered remarkable outcomes:

441% increase in clicks per post vs Business As Usual (BAU)
380% increase in engagements per post vs BAU
49% increase in impressions per post vs BAU

Through a focused and data-driven approach, we helped BSI extend the impact of their Future of Work report, driving substantial engagement and solidifying their position as a trusted voice in the global conversation about workplace transformation.

increase in clicks

increase in engagements

increase in impressions