28 Jan 2021

Self Start Your Digital Marketing Career

The Definitive Guide to FREE Digital Marketing Qualifications 

The Covid-19 pandemic has had profound consequences, which have exceeded far beyond the spread of the disease itself and efforts to quarantine it. Redundancies and their knock-on effect on employment for young people are making all the headlines. And, yes, it is very challenging for many job-seekers on so many levels with the younger generation and the less well-off having been hit the hardest.

Enough gloom, let’s focus on the positives and talk about growing opportunities. The Covid crisis has also accelerated digital transformation in all sectors, generating opportunities for people with the right skills. This rapid rate of change has caused a marketing skills gap, making it difficult to find candidates with the technical, creative and business proficiencies needed to succeed in digital marketing.

Frankly, it was difficult enough to find great digital marketers before Covid, now, with increased demand for these skills, it is harder than ever. 

Digital skills are vital for post-Covid-19 recovery. Here’s your opportunity: We have listed the very best resources available in order to skill-up and qualify for free and self start your digital marketing career.

Digital Needs You! We Need More Great Digital Marketers!

Complexity, lack of time, resources and a skills shortage are just a few of the reasons why businesses are struggling to keep up with digital demands. In a time when digital matters now more than ever, every business requires an online presence and every business needs to improve digital performance. 

Put yourself out there! Don’t wait for employment opportunities to come to you. Make it happen. Be proactive, flexible, adaptable and persistent. Proactively seek out the opportunities and challenge others to enable you to rise to the occasion.

Training and qualifying yourself in digital marketing will give you the skills businesses are looking for. Get yourself in a job market with anticipated growth of 13% by 2022. 

How to Self Start your Digital Marketing at Zero Cost

Don’t wait for that elusive internship or a trainee role in an organisation. Make it happen.

Here are our 5 easy steps to build your foundation in digital marketing and demonstrate your skills to potential employers;

  1. Familiarise yourself with digital skills and disciplines required (see our list below)
  2. Pick a digital marketing discipline you may like to work in
  3. Learn from one of the many great free online training resources
  4. Get qualifications in your chosen discipline
  5. Prepare a great CV, demonstrate initiative and shout about your certifications

Every candidate seeking a new opportunity in any field will need a certain amount of training and qualifications to not only improve their understanding and abilities within that field but to also sky-rocket their chance of landing a relevant (or dream!) job. 

The great news is, there are an abundance of digital marketing training and certifications available, all for free! You can qualify in digital marketing and be in with a fantastic chance of landing a job within 3 months – no employer or internship required. 

If you have obtained one of the many qualifications, contact us. We would love to hear from you.

What are the Key Skills and Disciplines in Digital Marketing?

There are so many exciting careers to choose from in digital marketing, from technical to creative, you will find something that will spark your interest.

Content Marketing: 

A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.

Copywriting

The art and science of writing to promote a product, a business or an idea. Selecting, editing, weaving and constructing those words in a way that they’ll persuade the reader into taking a specific and measurable action.

SEO: 

SEO stands for Search Engine Optimisation, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Paid Media:

Paid media refers to digital marketing that involves a paid for ad or content placement. Paid media includes PPC advertising, Paid Search, Paid Social, branded / native content, and display ads. Paid media is an essential component to drive revenue growth and brand awareness for online businesses.

Social Media

Marketing on digital platforms that requires user participation and user-generated content. They include social networking sites like Twitter, Instagram, LinkedIn, Facebook, YouTube, Snapchat as well as forums and community based platforms that are centered on user interaction.

Analytics & Data Insights

Analytics in the context of digital marketing, is about translating user / customer behaviour into actionable business insights. The skill is in using digital analytics tools to examine the online channels users might interact with to identify new opportunities.

UX & Design

User experience (UX) and user centric digital design is vital to engagement and conversion. This skill involves development of meaningful and relevant journeys and experiences to users, including all aspects of branding, design, usability and functionality.

Email Marketing: 

Email is essential to customer engagement and retention marketing. It is broadly used to make subscribers to email lists aware of important updates, new products, discounts and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It requires content, copywriting and creative skills.

Mobile Marketing

A multi-channel, digital marketing aimed at reaching a target audience on their smartphones, tablets and/or other mobile devices, via websites, email, SMS and MMS, Social Media and apps. Obviously these days everything is mobile marketing and digital skills require a mobile-first approach.

Affiliate Marketing

A well established advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. Affiliate marketers find, negotiate, place and manage campaigns on relevant platforms and publishers. 

Marketing Automation: 

Marketing automation is the process of utilising technology to streamline marketing efforts and make them more effective. It uses an automation platform to manage every aspect of every campaign, including but not limited to, email and Social Media marketing, mobile messaging and managing ads.

Display Advertising

Advertising a product or service through visuals like images and videos on networks of publisher websites such as the Google Display Network and Facebook etc. Display ads are placed on relevant third-party websites in the form of banner, image and text ads.

Influencer Marketing

A type of Social Media marketing that involves endorsements and product placements from influencers. These influencers have established a reputation for having an expert level of knowledge or social influence in their field. The skill lays in finding and managing influencers.

E-Commerce

Refers to the buying and selling of goods or services using the internet and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet.

Video Marketing

Uses videos to promote and market products or services, increase engagement on digital and social channels, educate your consumers and customers and reach your audience with a new medium.

Strategy / Planning: 

This is all about strategic thinking and planning. A marketing plan is a strategic roadmap that businesses use to organise, execute and track their marketing strategy over a given time period. Marketing plans can include separate marketing strategies for the various marketing teams across the company, but all of them work toward the same business goals.

Project / Account Management: 

An account manager deals with one or more customer accounts on a long-term basis, while the project manager is responsible for a project and to deliver it on time, on budget and as defined by the scope of the project. Both require communication, personal and management skills.

What are the most In-Demand Digital Marketing Skills?

The 5 skills in high-demand for 2020 are content creation, SEO, Social Media marketing, analytics and data science and UX design. 

Let’s dive a bit deeper into why these disciplines rank among the top skills sought after by employers:

  1. Content Creation – with the sheer volume of digital information, the ability to create, curate and manage content is a highly sought after digital marketing skill. Content that is able to engage viewers and attract them to your website is key to a successful content marketing strategy.
  2. SEO Specialisation – SEO skills are in-demand and transferable throughout industries. Algorithms are constantly changing and companies are looking for digital marketers highly skilled in SEO practices to keep their web pages in the top-ranked results on Google and other search engines.
  3. Social Media – the demand for Social Media technical skills are amongst the most in-demand for organisations of all sizes. From start-ups to established enterprises, everyone wants to have a lively and engaging Social Media presence.
  4. Analytics and Data Science – the ability to analyse data with various tools and turn it into actionable steps for marketing teams is an in-demand, transferable skill that modern organisations cannot survive without.
  5. UX Design – UX or UI design can provide you with a high-value skill set that helps businesses harness the power of their entire marketing team. With a well-designed UX optimised website, an organisation can funnel prospects through their sales funnel, making UX design a must.

Which Platforms Offer Free Digital Marketing Training?

There is plenty you can learn online for free when it comes to growing your digital marketing knowledge. We have curated a list of organisations that offer completely free training resources, courses and certifications;

https://www.hubspot.com/resources/courses

Advance your career with Hubspot Academy – the worldwide leaders in inbound marketing. Invest in yourself and your career by staying up to date on the latest trends in digital marketing.

https://learndigital.withgoogle.com/digitalgarage/courses

Get new skills for a digital world and grow your career or business at your own pace, with flexible and personalised training courses designed to build your confidence and help you thrive.

https://www.semrush.com/academy/

Learn how to boost your SEO with SEMrush tools and get tips from practicing SEO experts in a series of free video lessons.

https://www.clickminded.com/

ClickMinded is where thousands of startups, agencies, entrepreneurs and students learn SEO, get higher rankings and more traffic. ClickMinded will show you how to construct a data-driven SEO strategy and understand what users want.

https://yoast.com/academy/

Learn vital SEO skills that you can apply at once. Developed by world-class SEO experts and university-trained teachers – find real-life best practices to add to your toolkit.

https://moz.com/training

The Moz SEO training will give you the foundational knowledge you need to execute on common SEO projects.

https://skillshop.withgoogle.com/googleads

Free Google Ads training for every kind of advertiser. Master the Google tools you use at work with free online training and develop skills you can apply right away, with e-learning courses designed by Google product experts. Learn at your own pace and get Google product certified.

https://www.wordstream.com/learn 

PPC University is a free PPC marketing course brought to you from the PPC experts at WordStream. WordStream is a provider of Keyword Management solutions for SEO and PPC Marketing.

https://www.socialcreators.com/

Learn today’s most valuable creative leadership skills with Social Creators’ digital training courses. Build your personal brand and sell your expertise using Social Media.

https://www.facebook.com/business/learn

Self-paced and step-by-step tutorials that can help you build your digital marketing knowledge and bring your business online with Facebook Blueprint.

https://analytics.google.com/analytics/academy/

Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.

https://designschool.canva.com/courses/

Canva is an innovative design platform where you’ll learn creative and collaborative skills that’ll last a lifetime. Use their intuitive drag-and-drop tool to make visual learning and communication easy and fun. 

https://www.invisionapp.com/talks/hubs/product-training/

Learn InVision Cloud directly from the experts and optimise your digital product design workflow. From starting a project to prototyping and advanced animations.

https://charlesngo.com/

Affiliate marketing made simple – the most advanced, affiliate marketing training in the world.

https://influencermarketinghub.com/

Influencer Marketing Hub is the number one resource for influencers, agencies and platforms, offering reviews, tools, templates and case studies.

https://www.udemy.com/courses/free/

Udemy is the world’s largest destination for online courses with a flexible learning schedule. They offer training across a number of skill sets, including digital marketing courses.

https://www.skillshare.com

Skillshare is a learning community for creators. Anyone can take an online class, watch video lessons and create projects.

https://www.coursera.org/

Build digital marketing skills with courses, certificates and degrees online from world-class universities and companies.

https://coursekhazana.com/courses/

Free digital marketing courses to help you build and boost your career.

https://www.edx.org/learn/digital-marketing

Learn essential digital marketing strategies with professional online programmes, including: digital branding, reputation management and online marketing tools to advance your career as a digital marketer.

https://www.getresponse.com/resources

The best digital marketing tips and insights to make a real connection with your customers.

Which Platforms Offer Free Certifications?

A certification is a great way to land your first job in digital marketing. It demonstrates a factual qualification, provides industry recognition, adds value to your CV and there’s a potential for it to lead to higher pay and more opportunities. 

Here are a few examples of organisations that offer completely free certificates on completion of a digital marketing course:

  • Hubspot Academy
  • SEMrush Academy
  • ClickMinded
  • Google Skillshop
  • Google Digital Garage
  • Google Analytics Academy
  • Coursera
  • Facebook Blueprint

Free Training Available by Digital Marketing Discipline;

Content Marketing and Copywriting

HubSpot

Content Strategy Course: Learn How to Create a Successful Content Strategy

What you will learn:

  • The power of storytelling
  • Long-term content strategy
  • How to create topic clusters and pillar pages
  • How to effectively promote content
  • How to measure and analyse your content
  • How to develop a growth marketing mentality

HubSpot

Content Marketing Course: Get Certified in Content Marketing

What you will learn:

  • A content creation framework for producing effective content on a consistent basis
  • How to create and repurpose content that both humans and search engines will love
  • How to become a stronger, leaner and more strategic content marketer

Google Garage

Get Started with Content Marketing

What you will learn:

  • How to write for online audiences
  • How to organise production and promotion
  • How to choose the right format based on your content
  • How to track your content marketing success

SEMRush

What is Content Marketing?

What you will learn:

  • How to implement content marketing in your business
  • Business goals of content marketing
  • Competitor research
  • Audience research
  • How to audit your existing content
  • Content ideation
  • Content calendar
  • Content creation
  • Optimising your content
  • Content distribution
  • How to measure content
  • Advanced content tips

Coursera

The Strategy of Content Marketing

What you will learn:

  • How to develop, organise and implement a content marketing strategy
  • How to analyse and measure the effectiveness of content marketing
  • How to write compelling copy
  • How to use a strategic framework when writing
  • How to build your professional brand and authority through content marketing
  • How to put the ideas presented to you into action and build your own personal brand through content marketing

Skillshare

10x Marketing: Content Marketing That Stands Out & Gets Results

What you will learn:

  • How to optimise your content specialty to set yourself apart
  • How to create a “competition-free” content marketing strategy that works
  • How to prioritise high-potential ideas over incremental improvements
  • How to build a publishing process that works every time

Skillshare

Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy

What you will learn:

  • Copywriting 101. Master the fundamentals of writing for the web – so you can write effective landing pages, emails, web pages and more
  • How to write headlines
  • How to read your audience’s minds and speak their language
  • How to quickly and easily write headlines, sub-headlines, call to action button copy with proven templates
  • How to stand out in a noisy marketplace with your own competitive advantages 
  • Content writing vs copywriting. The key differences and why it matters
  • How to turn boring features into irresistible benefits
  • 3 Ways to overcome writer’s block

 

SEO

SEMRush

SEO Fundamentals Course with Greg Gifford

What you will learn:

  • Search engine basics
  • Technical SEO
  • Link signals
  • On-Page signals
  • SEO for mobile
  • Other ranking signals
  • Internal SEO
  • Local SEO

SEMRush

Introduction to Keyword Research

What you will learn:

  • Introduction to keyword research
  • Understanding the business
  • Query intent
  • Ho to create a list
  • SEMrush Tools
  • Not provided keywords
  • How to check your competitors
  • How to create content

SEMRush

Introduction to Backlink Management

What you will learn:

  • Backlink management basics
  • Types of links
  • Link research
  • Competitive analysis
  • Penalty recovery
  • Link building strategies
  • Link building campaigns

Coursera

Search Engine Optimisation (SEO) Specialisation

What you will learn:

  • How to complete a competitive analysis on a webpage
  • How to develop a solid approach for achieving a productive and successful relationship with your client
  • How to create influencer relationships and collaborations and analyse data to see which content gets the most shares
  • How to create a final report of your findings and recommendations for SEO

Yoast

SEO for Beginners

What you will learn:

  • Introduction to SEO 
  • The content side of SEO
    • What people type into Google to find your website (Keywords) 
    • What kind of texts rank high in Google (SEO copywriting) 
    • How Google finds its way on your website (Site structure) 
  • The technical side of SEO
    • How you might be blocking Google from your website (Crawlability) 
    • One way to stand out in the search results (Rich results)

Udemy

SEO Training Course by MOZ

What you will learn:

  • SEO strategy development
  • Site audits and structure
  • Keyword research basics
  • On-page SEO fundamentals
  • Link building and Off-page SEO
  • SERP features
  • Reporting on SEO

MOZ

The One-Hour Guide to SEO: Free 6-Part Video Series

What you will learn:

  • SEO strategy
  • Keyword research
  • Searcher satisfaction
  • On-page optimisation
  • Technical SEO
  • Link building

Clickminded

SEO training to 10x your traffic from Google

What you will learn:

  • Keyword research
  • SEO copywriting
  • Site structure
  • All-around SEO
  • SEO news

HubSpot

SEO Training Course: Learn How to Achieve Sustainable Organic Traffic Growth

What you will learn:

  • How to evaluate and improve your website’s SEO
  • How to build backlinks to your website at scale to increase your website’s visibility on the search engine results page
  • How to learn and leverage the tactics HubSpot’s blog team uses to rank #1 on Google

Course Khazana

SEO Keyword Training

What you will learn:

  • Introduction to keyword planner 
  • Different searches 
  • Search keyword ad group 
  • Keyword ad in depth 
  • Customise estimates 
  • Download keyword lists 
  • Search volumes
  • Traffic estimates 
  • Multiply keyword lists 

 

PPC / Paid Media

Google Skillshop

Learn the fundamentals of Google Ads Search

What you will learn:

  • How to translate a vision for online marketing into a coherent digital marketing strategy
  • How to develop a Google Search strategy with wider company marketing plans
  • How to generate a plan to increase leads, sales or web traffic using Google Search
  • How to develop a plan to reach new and existing customers with Google Search Audiences 
  • How to ensure that your Search marketing plan is aligned with your digital marketing budget

Wordstream

PPC 101: A Beginner’s Guide to PPC

What you will learn:

  • Keywords
  • Ad groups
  • Text ads
  • Click-Through Rate (CTR)
  • Quality Score
  • Cost Per Click (CPC)
  • Cost Per Action (CPA)
  • Conversion Rate Optimisation
  • How to set up an AdWords account
  • 6 Steps to a brilliant account structure

SEMRush

What is Pay Per Click?

What you will learn:

  • PPC Overview
  • Strategy
  • Search advertising
  • Shopping campaigns
  • Display advertising
  • Universal app campaigns
  • Bidding and budgeting
  • Multi-touch conversions

Skillshare

Google Ads: 12 Steps to your First Google Adwords Campaign

What you will learn:

  • Google Adwords for your business
  • How Google Adwords works
  • Example of Ads that we are creating
  • Setting up your Adwords account
  • Exploring the Adwords interface
  • Discovering the best keywords
  • Creating a Google Adwords Search campaign
  • Selecting your audience
  • Choosing your Bid settings for Google Adwords
  • Creating an Ad group and adding keywords
  • Finalising your Google Adwords ad
  • Managing your Google Ads campaigns and analytics
  • Creating a YouTube ad with Google Adwords

Course Khazana

PPC Course

What you will learn:

  • Introduction to Pay Per Click
  • What PPC marketing is all about
  • Why PPC for your business
  • Top 20 PPC Ad networks and automation tools
  • Setting up a profitable PPC campaign
  • Creating a PPC campaign
  • Creating PPC campaign in 7 Search
  • PPC campaign for Facebook
  • Creating PPC campaign in Twitter
  • PPC Campaign for LinkedIn
  • Tracking your Ad campaigns
  • Testing, optimising & scaling
  • 20 do’s you have to apply for a successful PPC campaign
  • 20 don’ts you have to avoid for successful PPC campaign
  • Shocking PPC case studies
  • PPC as an internet marketer in order to make money online

Social Media

Coursera

Facebook Social Media Marketing Professional Certificate

What you will learn:

  • Introduction to Social Media marketing
  • Social Media management
  • Fundamentals of Social Media advertising
  • Advertising with Facebook
  • How to measure and optimise Social Media marketing campaigns

Coursera

Social Media Marketing Specialisation

What you will learn:

  • What is Social?
  • The importance of listening
  • Engagement and nurture strategies
  • Content, advertising and Social IMC
  • The business of Social
  • Social Media Capstone project

Skillshare

Powerful Social Media Marketing for Beginners

What you will learn:

  • Finding your purpose
  • How to guarantee your success
  • Social Media platforms
  • Content creation 
  • How to creating a Social Media strategy

Buffer

Introduction to Social Media Strategy

What you will learn:

  • How to choose the right social platforms for your business
  • How to create and curate effective visual content
  • How to use tools like Buffer to schedule, analyse and improve your posts
  • How to execute Brian’s 5-step Facebook advertising plan

HubSpot

Powerful Social Media Marketing for Beginners

What you will learn:

  • Develop an engaging and effective Social Media strategy for your business
  • Build an inbound Social Media strategy that delights your customers and grows your bottom line
  • Leverage the power of Social Media to transform your business and your career

Course Khazana

Social Media Marketing Authority

What you will learn:

  • 3 Big Social Media marketing mistakes to avoid
  • 5 Types of posts that get high responses on Social Media
  • How to add social share buttons to your WordPress blog
  • How to create a Facebook Page
  • How to get started on Pinterest
  • How to get started with LinkedIn groups
  • How to use Google+ communities to expose your business
  • How to use Hootsuite to automate your Social Media marketing
  • The power of the 80-20 rule in Social Media marketing
  • Tips on creating compelling content on Facebook

Course Khazana

Facebook Marketing

What you will learn:

  • Facebook ads basics
  • Facebook pages, ads & M=messenger
  • Instagram & audience network
  • Facebook’s atlas
  • FB groups, remarketing & affiliate marketing
  • Market research
  • Facebook for developers
  • Case studies & FAQs

Course Khazana

LinkedIn Marketing

What you will learn:

  • Introduction to LinkedIn training
  • How to build your page strategically
  • LinkedIn investment
  • Content & influencer marketing
  • LinkedIn tips

Social Creators

Build Your Personal Brand and Sell Your Expertise Using Social Media

What you will learn:

  • Empathise: getting to know your ideal audience
  • Define: defining their problem and your unique value proposition
  • Design: ideation and creative brainstorming
  • Prototype: rapidly prototyping your offer on a website

Social Creators

Video Storytelling for Social Media

  • Why make videos, basic story structure and acting natural
  • How to improve the sound, stabilisation and lighting
  • How to film and edit high-quality videos on your smartphone
  • Video storytelling apps for getting started

EdX

Writing for Social Media

What you will learn:

  • Know the audience you are writing for
  • How to customise content by audience and delivery method
  • How to utilise effective Social Media writing strategies
  • How to communicate effectively in a noisy digital environment

 

Analytics & Data Insights

Google Analytics Academy

Google Analytics for Beginners

What you will learn:

  • How to create an account
  • How to implement a tracking code
  • How to analyse basic reports
  • How to set up goals and campaign tracking

Coursera

Marketing Analytics

What you will learn:

  • How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time
  • How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives
  • How to design basic experiments so that you can assess your marketing efforts and invest your marketing money most effectively
  • How to set up regressions, interpret outputs, explore confounding effects and biases and distinguish between economic and statistical significance

 

UX & Design

Canva

Graphic Design Basics

What you will learn:

  • What we mean when we talk about design
  • Why design matters to you
  • How everyone can learn to think like a designer

Invision

Fundamental UI Design

What you will learn:

  • Design process mastery
  • Hierarchy
  • Designing user behaviours
  • Information architecture
  • Responsive design
  • Navigation and control design
  • Conversion
  • Onboarding
  • Visual style

Coursera

Introduction to User Experience Design

What you will learn:

  • Usability
  • User Experience (UX)
  • User Experience Design (UXD)
  • User Interface

EdX

Digital Design

What you will learn:

  • How to perform physical simulations of real life situations that are expressed mathematically
  • How to manipulate and animate static people so that they have realistic motions
  • How to make digitised people interact with 3D objects
  • How to apply your skills in a wide variety of applications such as manufacturing, robotics, movies, ames, toys and many others

Udemy

Introduction to Website Development

What you will learn:

  • The basics of HTML/CSS/JavaScript
  • How to create a login and registration functionality using JavaScript array, for loops and if-else statements
  • How to design a website using wireframing and prototyping tools
  • How to create a fully functional Maths Quiz
  • How to upload your website onto the World Wide Web

Email Marketing

HubSpot

Email Marketing Course: Get Certified in Email Marketing

What you will learn:

  • Understanding email marketing
  • How to create a contact management and segmentation strategy
  • How to send the right email
  • How to create a high-performing email
  • Understanding email deliverability
  • How to outline the design of your marketing emails
  • How to analyse your marketing emails
  • How to test your marketing emails
  • How to develop relationships with lead nurturing

Course Khazana

Email Marketing

What you will learn:

  • Introduction to email marketing
  • What email marketing is all about
  • Why email marketing for your business
  • Top 10 email marketing automation tools
  • How to segment your email list
  • How to write emails
  • How to build relationships with your list
  • About the right time of mailing
  • About the frequency of mailing
  • How to track your success
  • 10 do’s you have to apply for successful email marketing campaigns
  • 10 don’ts you have to avoid for successful email marketing campaigns
  • About email marketing case studies
  • How to use email marketing as an internet marketer

Mobile Marketing

Get Response

Exploring the Mobile Workspace

What you will learn:

  • How to get started with the mobile workspace
  • Tips for building and optimising your mobile landing pages
  • How to design best practices for a better user experience and increased conversions

Google Digital Garage

Connect with Customers over Mobile

What you will learn:

  • How businesses can grow their online presence and start reaching valuable new customers on their mobiles
  • The differences between mobile sites and apps
  • Develop the most effective mobile SEO and advertising strategies

Course Khazana

Mobile Marketing

What you will learn:

  • Introduction to mobile marketing
  • DO’s and DON’Ts (common sense stuff)
  • How to gather your list of leads
  • How to send voice messages to your leads
  • How to send unlimited text alerts
  • How to create apps for mobile phones (iPhone, Droid)

Udemy

Mobile App Marketing at No Cost – Growth Hacking Approach

What you will learn:

  • How to boost your app downloads with no budget
  • How to investigate keywords
  • How to rank higher on search in App Store
  • How to make app page more attractive

 

Affiliate Marketing

Udemy

Affiliate Marketing Course for Beginners

What you will learn:

  • How affiliate marketing can work for YOU
  • How to set up your website for success
  • How to attract the right type of visitors
  • How to choose a niche 
  • How to start earning commissions
  • What NOBODY Tells you about making BIG profits

Course Khazana

Affiliate Marketing

What you will learn:

  • The surprising truth about affiliate marketing
  • How to uncover the hottest markets around
  • Finding a golden needle in an affiliate marketing industry
  • Getting more eyeballs in front of your affiliate offers
  • The nuts and bolts of assembling your lead magnet page
  • What top affiliates do differently with their blogs
  • How the super affiliates sell more than everyone else
  • The secret of the ugly guys who date supermodels
  • An astonishing way to get vendors to send traffic to you

Charles Ngo

The Ultimate Guide to Affiliate Marketing

What you will learn:

  • Affiliate networks
  • Free vs Paid traffic
  • Traffic sources
  • Offers
  • Ads & copywriting
  • Marketing angles
  • Landing pages
  • Hosting
  • Tracking
  • Launching a campaign
  • Optimising a campaign
  • Newbie strategy
  • Resource guide and tools

 

Marketing Automation

Get Response

Mastering Marketing Automation

What you will learn:

  • What marketing automation is & why you should use it
  • How to use conditions, actions and filters to build high-functioning workflows
  • Welcoming contacts though marketing automation
  • How to use tagging and scoring for more precise targeting 
  • Ideas for using automation in different business scenarios
  • Ways to monitor and optimise your online marketing performance

Udemy

Marketing Automation: The Ultimate Course for an Effective Marketing Automation Strategy

What you will learn:

  • How to build an effective marketing automation strategy
  • How to set up automation workflows
  • What are the best practices for segmentation
  • How to effectively use tagging and scoring
  • When to use automation to get the best ROI
  • What are the best marketing automation tactics for ecommerce

 

Display Advertising

Google Digital Garage

Google Ads Display

What you will learn:

  • How to build awareness and drive action for your brand by building, managing and optimising visual ad campaigns that engage your audiences
  • How to grow your campaign reach – and track performance 

Udemy

Google Ads for Beginners

What you will learn:

  • How to create optimised Google Ads / Adwords that reach new clients all over the world
  • How to increase sales with Google Ads / Adwords
  • How to create captivating YouTube Video Ads to promote your products and services
  • How to create a coherent structure that won’t allow for wasted spendings
  • About real, powerful strategies that will give tangible results on your account
  • Get actionable tips to organise a Google Ads account
  • How to match a landing page to a single ad group

 

Influencer Marketing

Influencer Marketing Hub

Influencer Marketing 101

What you will learn:

  • What is influencer marketing?
  • How does influencer marketing fit into the marketing mix?
  • How to choose your plan of attack using agencies and platforms
  • What makes an influencer
  • How to identify influencers
  • How to manage your influencer campaigns
  • Ethics and rules affecting influencer marketing
  • The importance of data – using analytics to determine the success of your campaign
  • How to use Paid Ads to amplify your influencer content

 

E-Commerce

Course Khazana

E-Commerce Training

What you will learn:

  • Impulse purchases by having 24*7 online presence
  • How to attract new customers through search engine rankings
  • How to reduce operational costs without many efforts
  • How to track the status of product delivery or any customer request with ease
  • How to cater to globally scattered customers without additional financial expenses

Udemy

Complete E-Commerce Marketing Strategy Masterclass

What you will learn:

  • Ecommerce marketing strategy
  • Ecommerce Ads strategy
  • Email marketing strategy for ecommerce
  • Social Media and influencer marketing strategy for ecommerce
  • SEO for ecommerce
  • Ecommerce profit margins and revenue by channel
  • Ecommerce marketing analytics & metrics

Get Response

Personalise and Protect: Make a real connection with your customers

What you will learn:

  • How consumer attitudes toward privacy might affect your company
  • How to use the marketer’s toolkit to connect more authentically with your prospects and customers
  • How to collect, analyse and act upon customer data in an ethical manner
  • How to use personalised marketing without crossing the privacy line

 

Video Marketing

Google Skillshop

Google Ads Video Certification

What you will learn:

  • Understand how YouTube’s value for creators, users and advertisers can drive brand performance
  • Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey
  • How to develop a strategy that effectively uses YouTube video formats to grow awareness, increase consideration and drive action
  • How to incorporate creative strategies for telling effective brand stories on YouTube to capture your audience’s attention
  • How to use YouTube to drive direct response 

Udemy

Create Videos Online For Social Media And Marketing

What you will learn:

  • How to use InVideo
  • Easy to apply video editing techniques
  • How to create scroll stopping videos
  • Secrets of high converting videos
  • How to create videos for Social Media campaigns
  • How to create your own stunning designs, add logo and brand colours

Course Khazana

YouTube Marketing

What you will learn:

  • Introduction to YouTube marketing
  • Why you should definitely use YouTube for your business today
  • How your business can get the most out of YouTube
  • The Top 10 YouTube automation tools
  • Do’s & Don’ts
  • Shocking YouTube case studies
  • How to make tons of money with YouTube as an Affiliate

Skillshare

Adobe Premiere Pro CC – Essentials Training Course

What you will learn:

  • 138 videos to help you become a successful video editor

 

Strategy / Planning

EdX

Business Strategy from Wharton: Competitive Advantage

What you will learn:

  • Evaluate your strategic environment in the present and the future
  • How to identify the differences between organisational effectiveness and strategic positioning
  • Map core and supporting activities of your firm and how they interact with each other
  • How to locate organisational barriers to strategy implementation and organisational change
  • Engage in a strategic planning process that works

 

Project / Account Management

Coursera

Project Management Principles and Practices Specialisation

What you will learn:

  • How to define a project’s scope and write a project plan
  • Build a work breakdown schedule
  • How to create a project budget
  • How to identify and manage risks

 

What makes a Great Digital Marketer?

Digital marketing is always evolving and the best marketers are those who can spot meaningful trends and take advantage of them. At SeventhElement we are always on the look-out for talent with qualifications, however, those applicants that are savvy, innovative and think outside the box will stand out from the crowd and spark our interest. 

The soft skills we are typically looking for:

  • Intuition
  • Curiosity
  • Adaptability
  • Creativity 
  • Analytical and strategic thinking
  • Leadership skills
  • Relationship-building skills
  • Emotional intelligence
  • Data literacy and a data-driven mindset

Demonstrate your Skills. Hack your way into a Digital Marketing Career

Here’s how some of our team members launched their digital marketing careers. It’s all about showing initiative, experimenting with channels and platforms and demonstrating a real interest in digital marketing. You can do this in so many ways:

  • Set-up your own website. There are plenty of platforms to build a website at zero cost, such as Webador and Site123. Demonstrate your skills by putting your CV on your own website – intuitive, right?
  • Start a blog and demonstrate your blogging skills. The open source website creation tool, WordPress is a perfect starting point.
  • Show off your copywriting skills and create digital content and publish it on platforms such as Medium, LinkedIn and EzineArticles. Here’s a list of 10 free publishing platforms for new writers.
  • Set-up Social Media accounts and grow and engage audiences. It always makes an impression with employers when you connect with them and show off your new-found digital skills. 

Why not engage with us? We’d love to hear more about your content!

Find us on:

@7thElementLDN 

https://www.linkedin.com/company/seventh-element-agency

See our opportunities and apply with us; we are always on the hunt for talented people:

We’re hiring: it’s all about chemistry

Contact us and Fuel your Digital Success

Yes you can. Get your first job in Digital Marketing

Yes, times are difficult when starting out right now and sourcing a role in 2020 could be more challenging than previous years. However digital and in particular digital marketing offers great opportunities and a future proof career.

Despite economic issues and redundancies, pandemics and lockdowns are a perfect time to get ahead and launch a new career. Once you’ve invested time in digital DIY training, equipped yourself with the necessary skills and obtained a qualification, you will be en route to landing a dream digital marketing job and the break you deserve. 

Go get! Good luck with your training.

 

Some images used are from www.freepik.com