Introducing Rory, our dynamic Social Media Lead with over 5 years of dedicated B2B social experience. He excels in strategy, planning and campaign management and drives engagement by creating fresh concepts and strategies for brands.
Let’s find out what makes Rory tick…
What energises you the most in life?
At work, I love to meet new people and develop relationships. I think the past year has made a lot of us realise how much we miss the social interactions of the workplace (both virtual and physical) and how much those little conversations can help build chemistry and supercharge teamwork.
Outside of work, I probably get the most energy from my dog, a Miniature Schnauzer called Roscoe. He is always happy to see you and his playfulness is infectious. In the last year I’ve gotten really into cycling (no lycra though) and love getting a good sweat on, usually soundtracked by some drum and bass.
What’s your key to long-lasting collaborations and client relationships?
I think building a relationship that has more than just the formal work element is key. Don’t be afraid to spend some time chatting casually with a client at the beginning or end of a call, it can often help with any nerves and helps to inspire trust.
When do you feel in your element?
I really enjoy brainstorming and more laid-back team meetings. I think creating a relaxed atmosphere for work and collaboration can often produce some of the best results and ideas.
I also love being introduced to something totally new, be it a skill or a brand/client. I’m always keen to increase my knowledge.
What’s your go-to productivity hack?
Start with the longer tasks you would usually put off. It takes a while to get into this habit, but it’s always worth it when you can then look forward to the more fun work. And put your phone away!
What does your digital detox look like?
Going out and leaving my phone at home is always very satisfying. After watching The Social Dilemma it was a real wake-up call to how hooked we all are to our phones and social media.
Walking the dog always helps to clear my head, and at the moment I’m working my way through the Jo Nesbo books – can’t beat Scandi crime drama.
Nitrogen is used as a coolant: how do you keep cool under pressure?
Take a break. If I’m struggling with something, I find it always helps to step away from the computer. I’ll walk to the shop and get a snack, then come back and reset.
What’s the nerdiest thing you do outside of work?
I love digging music and spent a pretty dangerous amount of time on Discogs. I’ve got dozens of playlists I’m constantly updating and expanding, from garage to jungle and electro.
I also love finding bargains in the nearby Lidl. It’s just around the corner and I could honestly spend hours in there. I’m currently on a mission to try all of their frozen pizzas and rank them from best to worst. Don’t get me started on the special buy aisles…
Enter your details and receive the resource pdf directly to your inbox.
By providing your information you agree to our Privacy Policy. This site is protected by reCAPTCHA.We promise to respect your data and never share or sell it to anyone.
var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1280,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":1640,"default_value":2400,"direction":"min","is_enabled":false}},"hasCustomBreakpoints":false},"version":"3.32.2","is_static":false,"experimentalFeatures":{"e_font_icon_svg":true,"additional_custom_breakpoints":true,"container":true,"e_optimized_markup":true,"theme_builder_v2":true,"hello-theme-header-footer":true,"nested-elements":true,"home_screen":true,"global_classes_should_enforce_capabilities":true,"e_variables":true,"cloud-library":true,"e_opt_in_v4_page":true,"import-export-customization":true,"mega-menu":true},"urls":{"assets":"https:\/\/seventhelement.agency\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/seventhelement.agency\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/seventhelement.agency\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"3f38634296"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description","hello_header_logo_type":"logo","hello_header_menu_layout":"horizontal","hello_footer_logo_type":"logo"},"post":{"id":4929,"title":"What%20fuels%20our%20Social%20Media%20Lead%2C%20Rory%3F%20-%20SeventhElement","excerpt":"","featuredImage":"https:\/\/seventhelement.agency\/wp-content\/uploads\/2025\/09\/Rory-IMG_9166-1.jpeg"}};
var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/seventhelement.agency\/wp-admin\/admin-ajax.php","nonce":"5ded82a3d0","urls":{"assets":"https:\/\/seventhelement.agency\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/seventhelement.agency\/wp-json\/"},"settings":{"lazy_load_background_images":true},"popup":{"hasPopUps":true},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"en_GB","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/seventhelement.agency\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};
var wpforms_settings = {"val_required":"This field is required.","val_email":"Please enter a valid email address.","val_email_suggestion":"Did you mean {suggestion}?","val_email_suggestion_title":"Click to accept this suggestion.","val_email_restricted":"This email address is not allowed.","val_number":"Please enter a valid number.","val_number_positive":"Please enter a valid positive number.","val_minimum_price":"Amount entered is less than the required minimum.","val_confirm":"Field values do not match.","val_checklimit":"You have exceeded the number of allowed selections: {#}.","val_limit_characters":"{count} of {limit} max characters.","val_limit_words":"{count} of {limit} max words.","val_min":"Please enter a value greater than or equal to {0}.","val_max":"Please enter a value less than or equal to {0}.","val_recaptcha_fail_msg":"Google reCAPTCHA verification failed, please try again later.","val_turnstile_fail_msg":"Cloudflare Turnstile verification failed, please try again later.","val_inputmask_incomplete":"Please fill out the field in required format.","uuid_cookie":"1","locale":"en","country":"","country_list_label":"Country list","wpforms_plugin_url":"https:\/\/seventhelement.agency\/wp-content\/plugins\/wpforms\/","gdpr":"1","ajaxurl":"https:\/\/seventhelement.agency\/wp-admin\/admin-ajax.php","mailcheck_enabled":"1","mailcheck_domains":[],"mailcheck_toplevel_domains":["dev"],"is_ssl":"1","currency_code":"USD","currency_thousands":",","currency_decimals":"2","currency_decimal":".","currency_symbol":"$","currency_symbol_pos":"left","val_requiredpayment":"Payment is required.","val_creditcard":"Please enter a valid credit card number.","css_vars":["field-border-radius","field-border-style","field-border-size","field-background-color","field-border-color","field-text-color","field-menu-color","label-color","label-sublabel-color","label-error-color","button-border-radius","button-border-style","button-border-size","button-background-color","button-border-color","button-text-color","page-break-color","background-image","background-position","background-repeat","background-size","background-width","background-height","background-color","background-url","container-padding","container-border-style","container-border-width","container-border-color","container-border-radius","field-size-input-height","field-size-input-spacing","field-size-font-size","field-size-line-height","field-size-padding-h","field-size-checkbox-size","field-size-sublabel-spacing","field-size-icon-size","label-size-font-size","label-size-line-height","label-size-sublabel-font-size","label-size-sublabel-line-height","button-size-font-size","button-size-height","button-size-padding-h","button-size-margin-top","container-shadow-size-box-shadow"],"val_post_max_size":"The total size of the selected files {totalSize} MB exceeds the allowed limit {maxSize} MB.","val_time12h":"Please enter time in 12-hour AM\/PM format (eg 8:45 AM).","val_time24h":"Please enter time in 24-hour format (eg 22:45).","val_time_limit":"Please enter time between {minTime} and {maxTime}.","val_url":"Please enter a valid URL.","val_fileextension":"File type is not allowed.","val_filesize":"File exceeds max size allowed. File was not uploaded.","post_max_size":"67108864","isModernMarkupEnabled":"1","formErrorMessagePrefix":"Form error message","errorMessagePrefix":"Error message","submitBtnDisabled":"Submit button is disabled during form submission.","error_updating_token":"Error updating token. Please try again or contact support if the issue persists.","network_error":"Network error or server is unreachable. Check your connection or try again later.","token_cache_lifetime":"86400","hn_data":{"8540":7,"8552":2,"12451":1},"address_field":{"list_countries_without_states":["GB","DE","CH","NL"]},"val_phone":"Please enter a valid phone number.","val_password_strength":"A stronger password is required. Consider using upper and lower case letters, numbers, and symbols.","entry_preview_iframe_styles":["https:\/\/seventhelement.agency\/wp-includes\/js\/tinymce\/skins\/lightgray\/content.min.css?ver=6.8.2","https:\/\/seventhelement.agency\/wp-includes\/css\/dashicons.min.css?ver=6.8.2","https:\/\/seventhelement.agency\/wp-includes\/js\/tinymce\/skins\/wordpress\/wp-content.css?ver=6.8.2","https:\/\/seventhelement.agency\/wp-content\/plugins\/wpforms\/assets\/pro\/css\/fields\/richtext\/editor-content.min.css"],"indicatorStepsPattern":"Step {current} of {total}"}
