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Generating 150 C-level leads via one event

Plentific required an increase in awareness as a next-generation property management platform for housing associations and the wider property management community.
Strategy
PPC
Planning
Lead Gen
Creative
Social Media
Paid Social

Plentific needed to generate leads from high-level executive titles, by strengthening trust and authority and maximising visibility and engagement. They empower property managers to deliver more efficient repairs and maintenance services through a simple, powerful management platform and a network of verified tradespeople.

We delivered a full hyper-growth lead acquisition strategy and event hijack across Paid and Social channels. Targeting C-level focused leads, via one event.

The strategy increased reach, maximised visibility & drove engagement which generated a substantial number of leads and enquiries whilst simultaneously building strong awareness for Plentific as a next-generation property management platform.

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C-level leads
0
increase in C-level clicks
0
reached B2B targets

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