CWGC: Record-breaking organic traffic

Growing no.1 rankings by 265%

The Commonwealth War Graves Commission (CWGC) required an organic growth strategy utilising quality content and SEO to accelerate their reach, build brand awareness, boost visibility, promote volunteering efforts and position CWGC as a key partner for all world war commemorative activity.

Strategy

SEO

Planning

Copywriting

Content Marketing

The Commonwealth War Graves Commission (CWGC), founded by Royal Charter in 1917, is an intergovernmental organisation of six independent member states whose principal function is to mark, record and maintain the graves and places of commemoration of Commonwealth of Nations military service members who died in the two World Wars.

The CWGC ensures that the names of all those who died in service are recorded and preserved for future generations.

We delivered a hyper-growth strategy, maximising SEO, content and execution planning to drive website traffic and boost search engine rankings.

By creating a comprehensive content roadmap and utilising on-page and technical SEO to produce and promote real-quality content, we substantially grew CWGC’s reach and awareness.

increase in blog views year-on-year

No 1 rankings

increase in users to the 'visit us' page year-on-year