UK Research and Innovation (UKRI) is a non-departmental public body of the Government that directs research and innovation funding, funded through the science budget of the Department for Business, Energy and Industrial Strategy (BEIS).
We created data visuals in the form of an infographic related to existing UKRI content, proposing appropriate messaging and pitching to industry-relevant third-party publishers. Each placement was supported by optimised blog content and promoted by UKRI's Social Media, targeting a B2B audience.
We placed "Oceans for Good", highlighting the many wonders of our blue planet, to 18 high-authority B2B publishers, including The Economist and The Maritime Executive.
high-authority placements
impressions
engagements