UKRI's Creative Outreach Strategy

Generating 250,000 Social Media impressions within a B2B audience

In support of COP26, UKRI required an outreach strategy illustrating a relevant UKRI theme that advocates COP26 and is popular with third-party publishers.

Strategy

Outreach

Design

Creative

Social Media

Copywriting

Content & Editorial

UK Research and Innovation (UKRI) is a non-departmental public body of the Government that directs research and innovation funding, funded through the science budget of the Department for Business, Energy and Industrial Strategy (BEIS).

We created data visuals in the form of an infographic related to existing UKRI content, proposing appropriate messaging and pitching to industry-relevant third-party publishers. Each placement was supported by optimised blog content and promoted by UKRI’s Social Media, targeting a B2B audience.

We placed “Oceans for Good”, highlighting the many wonders of our blue planet, to 18 high-authority B2B publishers, including The Economist and The Maritime Executive.