Powering Van Morrison into the Social Media age
Van Morrison's online footprint was largely dominated by gossip and news stories. The artist had no digital footprint beyond a simple website and no way to communicate with audiences via Social Media.
Facebook
SEO
Social Media
Strategy
Twitter
Youtube
One of music’s true originals. Sir Van Morrison’s unique and inspirational musical legacy is rooted in postwar Belfast.
We delivered a full content audit and developed a Social Media and SEO strategy to help Van Morrison gain control of conversations online.
We used SEO and outreach to promote real quality content, which helped demote fake content. We additionally built his Social Media assets on Facebook, Twitter and YouTube.
%
consistent Social Media
fake articles demoted
%
dominated search results
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