Dominate AI Search in 2025 with GEO

The digital marketing landscape is undergoing a seismic shift. Traditional SEO tactics are no longer enough to secure your brand’s visibility. Enter Generative Engine Optimisation (GEO) – the strategic approach that’s redefining how businesses get discovered in an AI-powered search world.

Download ‘GEO tips, tactics and prompts’ ebook for copy-and-pastable AI prompts

Why Generative Engine Optimisation (GEO) Matters Now

“We’re seeing a fundamental shift in how search engines process and deliver information. Traditional SEO isn’t enough anymore. GEO ensures you remain discoverable in an AI-first world.” – Ashley Salek, Agency Director

Imagine a world where search engines don’t just list links, but generate direct, comprehensive answers. Welcome to the present. AI-powered search tools are transforming information discovery, and brands that don’t adapt will become invisible.

Consider these eye-opening stats:

• 79% of enterprise executives believe AI will fundamentally change information gathering within two years
• Early adopters are seeing remarkable results: one business saw a 215% increase in AI-generated mentions after implementing a GEO strategy

7 Powerful GEO Tactics to Boost Your Digital Presence

1. Content Over Keywords: Build Topic Authority

Forget keyword density. AI search now prioritises comprehensive topic understanding. The goal? Create interconnected knowledge systems that AI engines recognise as authoritative.

Key strategies:

• Develop comprehensive topic clusters
• Map primary and subtopics
• Identify semantic relationships
• Create in-depth resources for core topics

Success speaks volumes: A charitable organisation we worked with saw a 400% increase in organic blog views by implementing a strategic topic cluster approach.

Pro tip: Download our e-book to access the AI prompts to make your topic cluster planning more efficient

Example of topic cluster results from Claude AI for a digital marketing agency

2. Keep Content Fresh: Recency Matters

AI search engines treat content freshness as a quality signal. Outdated content gets left behind.

Tactical implementation:

• Monthly updates for fast-moving topics
• Quarterly refinements for high-traffic pages
• Annual reviews of evergreen content
• Add clear “Last updated” timestamps
• Reference current industry developments

Pro tip: Content that’s been updated in the past 3 months is 2.5x more likely to be cited in AI responses.

3. Optimize for Questions: Embrace Conversational Search

Users are asking complete, nuanced questions to AI search tools. Your content needs to match this conversational approach.

Strategies to win:

• Develop robust FAQ sections
• Structure content in question-and-answer format
• Use question-based headings
• Implement FAQ schema markup
• Integrate Answer Engine SEO into your strategy

One travel organisation we work with saw an 87% increase in top-position keyword rankings by optimising their FAQ content.

Example of Google People Also Ask section

4. Demonstrate E-E-A-T: Build Trust with AI and Humans

Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) are crucial in AI search.

Build credibility by:

• Creating expert author profiles
• Citing statistics clearly
• Sharing first-hand experiences
• Publishing detailed case studies

A healthcare client increased top position rankings by 60% after implementing a targeted E-E-A-T strategy.

An example of an author bio for a blog

5. Structure Content for AI Readability

AI search engines process information differently. Clear, structured content is key.

Optimisation techniques:

• Use consistent heading structures
• Add bullet point summaries
• Create standardised information blocks
• Implement comparison tables
• Maintain uniform formatting

6. Implement Schema Markup: Speak the Machine Language

Schema Markup acts as a translator, helping AI systems understand your content’s context and relationships.

Focus on:

• Using detailed JSON-LD markup
• Implementing FAQ and Article schema
• Defining content hierarchies
• Connecting authors to profiles

7. Conduct AI Response Testing: Create a Feedback Loop

Systematic testing ensures your content surfaces correctly in AI-generated answers.

Testing approach:

• Build a repeatable testing method
• Use sample questions across customer journey stages
• Test across multiple AI tools
• Compare performance with competitors

Brands with systematic AI testing see a 53% improvement in visibility.

Ready to Dominate AI Search?

The future of digital visibility is here. GEO isn’t just a strategy – it’s your competitive advantage.

Download the full ebook to get access to AI prompts 

Our comprehensive ebook breaks down each strategy with actionable insights and copy-and-pastable AI prompts that will transform your digital marketing approach.

Author information

Emily, our content manager joined SeventhElement in 2018 and is behind the creative thinking and SEO content strategy that fuels our client projects.

Learn more about Emily