BSI's PPM Webinar: Event Promotion Strategy

Growing industry-relevant webinar registrations by 135%

A promotion strategy for the Prioritizing People Model© (PPM) Webinar was required to increase online event registrations and drive relevant webinar attendance from mid-level and senior managers within the wellbeing, health and safety, HR, sustainability and compliance sectors.

Twitter

Strategy

PPC

Planning

Lead Gen

Creative

Social Media

Paid Social

The British Standards Institution (BSI) is a UK-based organisation that specialises in the development of standards and specifications across a wide range of industries.

Founded in 1901, BSI has a long history of setting standards that have been adopted globally. Today, the organisation is a leading authority in the field of standards and is recognised internationally for its expertise.

BSI’s Prioritizing People Model© (PPM) embeds wellbeing and inspires trust. Achieving long-term organisational resilience relies on robust health, safety and wellbeing to attract talent, drive trust and foster a corporate culture that skilfully balances the needs of people, purpose and profit.

We delivered a targeted onni-channel campaign across email, Paid and Social Media channels utilising tactical ads across LinkedIn and Twitter to drive relevant traffic, clicks, registrations and subsequently attendees.

The strategy significantly increased webinar registrations while boosting reach and visibility amongst an engaged audience in key industries.

increase in webinar registrations

impressions

event registrations