KickOff required an organic growth strategy utilising quality content and SEO to accelerate their reach to customers and drive engagement within the community of football bettors from around the world.
Strategy
SEO
Planning
Outreach
Copywriting
Content Marketing
KickOff is the world’s first crowd betting community, offering football score predictions and data led insights. Your key to football betting success. Originally set up to act as an aid to football betting, making use of a specially-created algorithm to generate a variety of football betting tips, the site has grown into a community of successful football bettors from around the world.
We delivered a hyper-growth strategy, maximising SEO, content and execution planning.
By creating a detailed content roadmap and utilising SEO and outreach to promote real quality content, we substantially grew reach, engagement and conversions within the crowd betting community.
Enter your details and receive the resource pdf directly to your inbox.
By providing your information you agree to our Privacy Policy. This site is protected by reCAPTCHA.We promise to respect your data and never share or sell it to anyone.
var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1280,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":1640,"default_value":2400,"direction":"min","is_enabled":false}},"hasCustomBreakpoints":false},"version":"3.32.2","is_static":false,"experimentalFeatures":{"e_font_icon_svg":true,"additional_custom_breakpoints":true,"container":true,"e_optimized_markup":true,"theme_builder_v2":true,"hello-theme-header-footer":true,"nested-elements":true,"home_screen":true,"global_classes_should_enforce_capabilities":true,"e_variables":true,"cloud-library":true,"e_opt_in_v4_page":true,"import-export-customization":true,"mega-menu":true},"urls":{"assets":"https:\/\/seventhelement.agency\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/seventhelement.agency\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/seventhelement.agency\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"091e873c01"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description","hello_header_logo_type":"logo","hello_header_menu_layout":"horizontal","hello_footer_logo_type":"logo"},"post":{"id":4982,"title":"KickOff%3A%20Digital%20Growth%20Marketing%20Strategy%20-%20SeventhElement","excerpt":"","featuredImage":"https:\/\/seventhelement.agency\/wp-content\/uploads\/2021\/08\/SeventhElement-Kick-Off-Success-Story-Thumb-1.png"}};
var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/seventhelement.agency\/wp-admin\/admin-ajax.php","nonce":"67dbd4ba8b","urls":{"assets":"https:\/\/seventhelement.agency\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/seventhelement.agency\/wp-json\/"},"settings":{"lazy_load_background_images":true},"popup":{"hasPopUps":true},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"en_GB","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/seventhelement.agency\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}};
var wpforms_settings = {"val_required":"This field is required.","val_email":"Please enter a valid email address.","val_email_suggestion":"Did you mean {suggestion}?","val_email_suggestion_title":"Click to accept this suggestion.","val_email_restricted":"This email address is not allowed.","val_number":"Please enter a valid number.","val_number_positive":"Please enter a valid positive number.","val_minimum_price":"Amount entered is less than the required minimum.","val_confirm":"Field values do not match.","val_checklimit":"You have exceeded the number of allowed selections: {#}.","val_limit_characters":"{count} of {limit} max characters.","val_limit_words":"{count} of {limit} max words.","val_min":"Please enter a value greater than or equal to {0}.","val_max":"Please enter a value less than or equal to {0}.","val_recaptcha_fail_msg":"Google reCAPTCHA verification failed, please try again later.","val_turnstile_fail_msg":"Cloudflare Turnstile verification failed, please try again later.","val_inputmask_incomplete":"Please fill out the field in required format.","uuid_cookie":"1","locale":"en","country":"","country_list_label":"Country list","wpforms_plugin_url":"https:\/\/seventhelement.agency\/wp-content\/plugins\/wpforms\/","gdpr":"1","ajaxurl":"https:\/\/seventhelement.agency\/wp-admin\/admin-ajax.php","mailcheck_enabled":"1","mailcheck_domains":[],"mailcheck_toplevel_domains":["dev"],"is_ssl":"1","currency_code":"USD","currency_thousands":",","currency_decimals":"2","currency_decimal":".","currency_symbol":"$","currency_symbol_pos":"left","val_requiredpayment":"Payment is required.","val_creditcard":"Please enter a valid credit card number.","css_vars":["field-border-radius","field-border-style","field-border-size","field-background-color","field-border-color","field-text-color","field-menu-color","label-color","label-sublabel-color","label-error-color","button-border-radius","button-border-style","button-border-size","button-background-color","button-border-color","button-text-color","page-break-color","background-image","background-position","background-repeat","background-size","background-width","background-height","background-color","background-url","container-padding","container-border-style","container-border-width","container-border-color","container-border-radius","field-size-input-height","field-size-input-spacing","field-size-font-size","field-size-line-height","field-size-padding-h","field-size-checkbox-size","field-size-sublabel-spacing","field-size-icon-size","label-size-font-size","label-size-line-height","label-size-sublabel-font-size","label-size-sublabel-line-height","button-size-font-size","button-size-height","button-size-padding-h","button-size-margin-top","container-shadow-size-box-shadow"],"val_post_max_size":"The total size of the selected files {totalSize} MB exceeds the allowed limit {maxSize} MB.","val_time12h":"Please enter time in 12-hour AM\/PM format (eg 8:45 AM).","val_time24h":"Please enter time in 24-hour format (eg 22:45).","val_time_limit":"Please enter time between {minTime} and {maxTime}.","val_url":"Please enter a valid URL.","val_fileextension":"File type is not allowed.","val_filesize":"File exceeds max size allowed. File was not uploaded.","post_max_size":"67108864","isModernMarkupEnabled":"1","formErrorMessagePrefix":"Form error message","errorMessagePrefix":"Error message","submitBtnDisabled":"Submit button is disabled during form submission.","error_updating_token":"Error updating token. Please try again or contact support if the issue persists.","network_error":"Network error or server is unreachable. Check your connection or try again later.","token_cache_lifetime":"86400","hn_data":{"8540":7,"8552":2,"12451":1},"address_field":{"list_countries_without_states":["GB","DE","CH","NL"]},"val_phone":"Please enter a valid phone number.","val_password_strength":"A stronger password is required. Consider using upper and lower case letters, numbers, and symbols.","entry_preview_iframe_styles":["https:\/\/seventhelement.agency\/wp-includes\/js\/tinymce\/skins\/lightgray\/content.min.css?ver=6.8.2","https:\/\/seventhelement.agency\/wp-includes\/css\/dashicons.min.css?ver=6.8.2","https:\/\/seventhelement.agency\/wp-includes\/js\/tinymce\/skins\/wordpress\/wp-content.css?ver=6.8.2","https:\/\/seventhelement.agency\/wp-content\/plugins\/wpforms\/assets\/pro\/css\/fields\/richtext\/editor-content.min.css"],"indicatorStepsPattern":"Step {current} of {total}"}
