Our 2050 World: Dynamic Promotion Strategy

Positioning Our 2050 World as an influencer in the international climate policy arena

A promotion strategy for Our 2050 World was required to raise awareness for the new Net Zero Guidelines ahead of and during COP27 and showcase standards as accelerators for change.

Youtube

Twitter

Strategy

PPC

Planning

Creative

Social Media

Paid Social

Our 2050 World, convened by BSI, is a collaboration to accelerate the transition to net zero using standards and enabling the planet to halve emissions by 2030 and achieve net zero by 2050 at the latest.

The collaboration includes the International Organization for Standardization (ISO; comprising 167 member countries), the Race to Zero and the UNFCCC’s Global Innovation Hub.

The campaign addresses the present and future challenges in using standards to help accelerate the implementation of Race to Zero commitments, recognising the work already underway with leadership of the campaign’s Partner initiatives.

link clicks

impressions

video views

We adopted an omni-channel approach across video, Paid and Social Media channels by producing creative assets, including the campaign video and utilising tactical ads across LinkedIn, Twitter and YouTube to drive relevant Net Zero Guidelines downloads.

The strategy significantly increased downloads while boosting reach and visibility amongst an engaged audience of COP 27 participants, climate negotiators and decision makers; positioning Our 2050 World as an influencer in the international climate policy arena.